Google has recently started to share advertising revenue with the maker of a popular video clip in an innovative deal, which could drive up the costs of competing in the hatchling video sharing sector. Now the search company has also agreed to turn over most advertising money generated by the latest video from Fritz Grobe and Stephen Volts, maker of "The Diet Coke & Mentos Experiment" said according to Peter Chane, a senior product manager for Google Video.

Other than that Metacafe, one of the top 10 Video-sharing sites, also announced that it would pay $5 to video maker for every 1,000 times video is watched.

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