MSN by now had made significant investments not only in technology and personnel, but even in the area of research. One such good example is Microsoft adCenter Labs.

AdLabs was created in early 2006 but has been progressively prolonged and improved over the course of time. Let's take a look at some of the tools accessible in adLabs and potential applications:

Keyword Group Detection: By extracting themes from a precise query, this tool provides terms, which are germane or similar to that query.

Keyword Mutation Detection: This tool shows usual misspellings and other variations of a particular query, very helpful when building out a keyword search list. Also ensures that you've covered all the possible ways if someone might spell your brand name, product name, etc.

Search Funnels: With the notion of the channel being all the rage these days, this handy tool shows the exact queries instantly before or after the keyword you enter.

Search Result Clustering: This tool semantically clusters the results for a particular query in a number of diverse ways ranging from questions and answers to displaying relationships among people.

Forecasting Search Volume Seasonality: While it doesn't quite roll off the tongue like Google Trends, MSN's version is absolutely more vigorous if potentially less directional, due to its minor share of overall searches.

Keyword Forecast: Perhaps the most instant actionable tool in adLabs, the Keyword Forecast permits you to see real impressions for a query by month for the past 12 months.

Detecting Online Commercial Intention: This tool predicts the aim of each query based on the likelihood, which is commercial or noncommercial. It also ranks precise Web sites and further delineates commercial sites by informational or transactional.

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