BBC interested in promoting its programming via YouTube and Google Video; it is just a deal same as the one with major US broadcaster, including CBS, where content is supported on the video sharing sites by way of branded channels.

BBC further considers showing adverts to non-UK visitors in a bid to raise more revenue, to some people an improbable move, which could raise as much as £105 million per year for the corporation. However, BBC needs to face the opposition from Ofcom, who says making content accessible online could have negative impact on the broadcaster's internet-focused competitors.

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