Microsoft Corp. and Clear Channel Radio recently announced at the 2007 International Consumer Electronics Show (CES) that they have carried out a joint agreement to build a countrywide data delivery service using HD Radio technology, offering personalized and localized content to a variety of HD Radio receivers. This plan would be branded MSN Direct HD, an extension of Microsoft's existing MSN Direct service that currently transmits a variety of information including traffic, weather, movie times, sports, as well as stocks to Smart Watches, weather stations, Global Positioning System navigation devices and small home appliances.

The expansion of MSN Direct to HD Radio is again apart of Microsoft's Smart Personal Objects Technology (SPOT) initiative. The companies would initiate opportunities for consumer electronics companies and automotive manufacturers to offer MSN Direct content in HD digital radio format on their devices by 2008.

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