Google now take steps to boost up consumer privacy protections in up coming months, the company announced. The search giant stated that it is taking steps to incomprehensible detail, after about 18 to 24 months on the surfing habits of millions of web surfer, which an possibly be used to identify individuals.

The company would collect information on web users like keyword queries, internet addresses and "cookies" that are used by websites and advertisers, to track web surfing habits. The company stores data in huge computer data centers in different locations around the world.