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Thursday, June 28, 2007

Populace Relies on Yahoo! & Google for the Brands

A recent study at Penn state research institute reveals that web searchers usually prefer the logo Yahoo! And not the search engine Google. This study was among 32 participants and the researchers grabbed the information from four different search engines; Google, MSN, Live Search, Yahoo! And one was specifically developed and designed for studies. On illustrating differences, there was no major changes found, finally the conclusion was "only emotional branding matters"

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