Google Inc. has become the exclusive provider of pay-per-click services on CNN.com, whereas Yahoo had been providing search engine services and pay-per-click services for CNN.com since 2004. Recently, the deal was announced by CNN.com to use Goolge's AdSense advertising program only for the contextually relevant, PPC ads it run on its pages.

"This is a chief deal for Google as CNN.com has a lot of traffic and super content. The agreement provides a chance for our advertisers to target CNN.com and get high quality traffic for their ads," stated Google spokesman Brandon McCormick. However, CNN in fact yet uses Yahoo's search engine and pay-per-click ads on the International edition of CNN.com.