Pearl Uppal, Director Sales, Yahoo! India announced something great to the advertisers and media brotherhood. The new site is advertising.yhoo.co.in which is exclusively by Yahoo! India which is trade engagement initiative. The site provides a lot of features mainly the news, interaction and lots more in the digital industry and information of how Yahoo can help us to connect with target consumers. The other innovations that the site encompasses are Original Research, Guest Articles, Ad campaign statistics, analysis & information, Latest Indian advertising Industry news through RSS feeds from popular sites, Gallery with some of the best creative works from across the country, Yahoo! Summit Series globally and Big Idea Chair winners, Podcasts and Webcasts featuring global prominent speakers, Advertising contacts and key contacts.