Google has set up an idea of its project of developing the handsets exclusively for their services such as Gmail, Google maps etc. The talks on Gphone have already started with leading mobile operators including Spain's Telefonica, to lead the advertising market of mobilization in the field of mobiles. The mobiles are now more sophisticated and there is the next target of advertising. So Google has entered at the right time with 20 percent of English using mobiles for Internet. This is yet to grow.