Google resolved a court case with American Blind & Wallpaper Factory Friday, concluding a long-running battle on whether its keyword advertising policy infringed on trademarks. Eric Goldman, director of the High Tech Law Institute at Santa Clara University, stated the result amounted to a "dazzling victory" for Google.

American Blind sued Google four years ago for selling ads to its rivals that were triggered by search terms, as well recognized as keywords that exactly or nearly matched its brands. A decision that found Google had infringed trademarks can certainly have had chief implications for Internet advertising.