• Both bid amount and ad quality would decide an ad's rank in search engine results the week commencing October 22nd, 2007.
  
• This would as well replace the current technique, in which ads are ranked by bid amount only (bid-to-position).
  
• This is intended to permit you to hub less on competitive bidding practices and more on the excellence of your ads.
  
• By enhancing the excellence of your ads and making them more applicable to users, you might be satisfied with a better ranking and/or a lower cost for your ads.

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