Google is on the way to give a last touch for his GPhone project. Google has a goal to extend its dominance in online marketing to the emerging mobile advertising industry, which is likely to grow in the upcoming years. Unlike Apple's iPhone the professed GPhone is simply about software for mobile carriers and mobile advertisers.

Google also predicts to expose detail information during the upcoming years and the handsets would be up in the mid of 2008. Apple's iPhone tend to bring a rebel in the users expectations about how the mobile handsets must look, feel and work. The iPhone's achievement has sent producers scrambling to not just match but exceed its features. Even both work together - they create powerful rivals for the online search-engine giant.