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BBC interested in promoting its programming via YouTube and Google Video; it is just a deal same as the one with major US broadcaster, including CBS, where content is supported on the video sharing sites by way of branded channels.

BBC further considers showing adverts to non-UK visitors in a bid to raise more revenue, to some people an improbable move, which could raise as much as £105 million per year for the corporation. However, BBC needs to face the opposition from Ofcom, who says making content accessible online could have negative impact on the broadcaster's internet-focused competitors.

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Google Inc, the search giant announced last week that it would expand testing of its much-probable video advertising system by working with two major music labels to implant video ads on web sites, which make's money running them.

Google said it will further distribute advertising beside videos from Sony BMG Music Entertainment and Warner Music Group over its AdSense online ad system to Web site publishers in coming four-week test now underway.

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Reuters is poised to announce a partnership with Yahoo!, which would give the news provider's rumor-hungry customers millions of possible new contacts through instant messaging. It is used globally by more than 90,000 brokers and city analysts to trade tip-odds, scandal and strategies, Reuters Messaging would be restored this week as the London based news group teams up its game against Bloomberg.

Reuters by now has contract with AOL and Microsoft's MSN Messenger but it sees the tie-up with Yahoo! as a coup. It means users of the Reuters messaging system could chat with an expected 70 million subscribers to the Yahoo! version. Reuters David Gurle leads the messaging development group, says it is fundamental to the FTSE 100 group's wider business goals.

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Microsoft, Google, Yahoo and Vodafone are in talks with human rights and press freedom groups to assemble an Internet code of conduct to protect free speech and privacy of today's Web users.

The participating group announced that they aim to produce a code by the end of this year that would respond to trends such as the increased jailing of Internet journalists, monitoring of legitimate online activity, and censorship.

Talk is being led by the Washington based Center for Democracy and Technology and San Francisco's non-profit Business for Social Responsibility. They are trying to craft a code to hold companies answerable if they cooperate with governments to repress free speech or violate human rights.

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Google has recently announced another major US college library to join its controversial project to put the world's books online. More than one million written books at University of Texas library in Austin would be converted to digital format and added to Google Books Library Project.

The university's collection has rare books and manuscripts from early Latin American history, said Google.

The Google Book Search project was started during 2004 with a hope of scanning every literary work into digital format and making them accessible online. Google has partnerships with the New York Public Library and few other major universities such as Harvard, Oxford, Complutense of Madrid and the University of California to add more collections to its virtual book shelves.

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Beijing - To promote freedom of expression and privacy rights, Google Inc., Microsoft Corp., and two other companies are planning to develop a code of conduct with a coalition of nongovernmental organization.

The two organizations with Yahoo Inc. and Vodafone Group announced that the new guidelines are the result of talks with Business for Social Responsibility (BSR) and the Berkman Center for Internet & Society at Harvard Law School. The involved party stated that they will be developing a framework, which would hold signatories accountable for their actions in the areas of freedom of expression and privacy rights.

The participating groups in development of the guidelines include: Berkman Center for Internet & Society at Harvard Law School; Business for Social Responsibility; Electronic Frontier Foundation; Human Rights Watch; along with Reporters without Borders.

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By way of quick expansion of its computing ability, Google is now opening a $600 million data center in Lenoir, N.C. State officials stated that this new server farm can create up to 210 jobs.

Further both search giants Google and Microsoft received kind subsidies from state and home governments. The city officials in Lenoir also agreed to waive 100% of Google's business property taxes and 80% of its real estate taxes for coming three decades. Google is also getting a state grant that may be worth as much as $4.8 million.

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GENEVA - UNHCR corporate partner Microsoft has recently launched an initiative to support an Internet-based campaign aimed at raising funds and to promote sports and education for millions of refugee children across the globe.

"Click for Cause" would support UNHCR's global ninemillion.org campaign that was launched last World Refugee Day on June 20 with assistance from Microsoft, Nike and other corporate partners of the refugee agency.

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The start of 2007 must see MSN taking back some of the spotlight from Windows Live.

First up is MSN goes with the new MSN Mobile service. Similar to its Windows Live counterpart, MSN also offers users a homepage for the mobile device, with both Windows Live Mail and Search integration where it differs although unlike the mobile Live.com. MSN to go do not carry all the customization options such as gadgets and feeds, instead focusing on providing MSN content such as news, sports and movie times.

The new MSN mobile homepage has the recent launch of the Soapbox mobile page, supporting the belief, which mobile is one of the areas where Microsoft's online efforts are equal to, if not better than, its rivals.

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MSN now premiers a new online series in which two pop culture group debate the right and wrongs of today's happening topics and ask for viewers' votes on why their respective arguments are correct.

The Big Debate, MSN Originals' the interactive comedy produced by LA indie Reveilli, allows the viewers to explore themselves in the popular matters of debate by reading and posting comments. Reveille and Microsoft partnership announced in May last year is now in result, they are on the way to develop "the next generation" of entertainment programming online.

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Microsoft Corp. (NASDAQ: MSFT) provides a glance of its future online advertising this week at its third annual Demo Fest, a two-day gathering on Microsoft's Redmond, Wash., campus. This event would spotlight breakthrough digital advertising tools by Microsoft (R) adCenter Labs (http://adlab.msn.com/), the originality engine for the Microsoft adCenter platform. The tools showcased at Demo Fest would come from a portfolio of nearly 60 technologies at different stages of improvement and represent Microsoft adCenter Labs' seven new focus areas: keyword and content technologies, ad selection and relevance, audience cleverness, social networking, video, platforms, and devices.

This is actually developed by growing team of more than 120 Microsoft adCenter Labs researchers and engineers, technologies displayed are a