The Times of London stated that the well-known service, Google Print Ads, will utilize a method comparable to an auction. Customers allegedly would be capable to select a newspaper online through Google.

The bids are based on a day-to-day and page-by-page basis. Bidders would provide the price they are eager to pay for the advertisements, and newspaper publishers would further determine whether to acknowledge the offer. Google rests to take a piece of the marketing sales from each contract between advertisers and the publishers. The British paper also described the agenda as an additional room of the Google AdWords product. Google shares ended up trading for the year at $691.4.