Google (NSDQ: GOOG) this Monday stated it is now taking third-party ad tags on the Google content network in North America.

"This will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns," wrote Google senior business product manager Rajas Moonka in a blog post. A Google speaker stated that the company had spoken about certification with Atlas representatives and that Atlas could be specialized at some point in near future. The speaker also said she could not comment on possible enclosure of ads served by Yahoo.