SAN FRANCISCO - 5th Finger, the global authority in mobile marketing has announced that it is working with MSN Mobile on its mobile marketing strategy and spring campaign execution, aimed at consumer engagement and increasing adoption of the MSN mobile WAP site, MSN Mobile.

5th Finger is implementing a variety of innovative mobile marketing techniques for MSN, focused on developing consumer awareness and driving trial usage of the site - a place where consumers can 'get their fix' of compelling news, entertainment, weather and sports updates, as well as user-friendly search.

Campbell Corfe, CEO of 5th Finger said "MSN really understands the way consumers want to interact with mobile content, and we've worked closely with MSN to deliver creative opportunities to engage and inspire them". "The aim is to make MSN Mobile the most convenient and compelling destination for people who use the mobile web, giving them their essential fix, every day," he added.

Scott Crissman, MSN's group marketing manager said "At MSN, we are constantly looking for the most intuitive ways to engage with the mobile community - with 5th Finger's assistance on mobile strategy and fulfillment, we're able to maximize the level of interaction we can have with consumers on a daily basis."