Yesterday "Cuil" - a new search engine created by Tom Costello a former technical lead of Google was launched. This is pronounced as 'cool', and could grow an ad platform to take over major search giant Google. Tom says "The Web continues to grow at a fantastic rate and other search engines are unable to keep up with it, our significant breakthroughs in search technology have enabled us to index much more of the Internet, placing nearly the entire Web at the fingertips of every user. In addition, Cuil presents searchers with content-based results, not just popular ones, providing different and more insightful answers that illustrate the vastness and the variety of the Web".

Cuil was actually founded by many lead Google engineers, comprising Anna Patterson, chief architect of the company's TeraGoogle search index and wife of Tom Costello. Cuil further states that its search result algorithm scans through 120 billion web pages, which is actually three times the number that the giant sifts through. Additionally, www.cuil.com offers reminiscent page and Google's has minimalist one. Cuil further offers no ads on its pages, and also claims that it would not monitor a user's search habits so as to target advertising the method the entire major search engine like Google, Yahoo and Microsoft do and name it their goal. However, the major advantage Google has over Cuil is that it has the capability to offer better search result as it remains massive advertising platform backup.

This search engine says it would stand out due to its excellence of offering results with images in three columns and it would search the web more insistently than other search giants.