online seo news

Wednesday, April 30, 2008

Google Launches Image Ads

The search engine giant Google researchers have presented a technique for improving image search results to attendees of the International World Wide Web Conference in Beijing. Google calls the plan VisualRank, after the company's signature PageRank technology appeared. VisualRank, The New York Times reports, is an algorithm, which blends image-recognition software techniques with Google's own process for weighting and ranking images that become visible similar.

Google, debatably, has the world's main networked computer and thereby a capability to crunch a lot more data than most. Now, a piece of that horsepower is going to be applied to a more sophisticated image search algorithm.

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Tuesday, April 29, 2008

Google: SEO could help discourage spammers

"Websites should enlist the help of search engine optimization (SEO) companies in their spam drop strategies", a Google expert in the subject matter has claimed. Speaking at the Web 2.0 Expo in San Francisco last week, Matt Cutts stated that SEO firms must be seen as friends rather than foes by website operators, reports CNET News.

According to the news provider, Mr. Cutts said: "SEO is not spam. Google does not hate SEO. "There is plenty of white-hat SEO [companies] who could help you out." Mr. Cutts, who heads of Google's Webspam team, was once known as "porn cookie guy" after he offered cookies baked by his partner to anyone who found lewd content they did not want in their search results. At the San Francisco event, he suggested that site operators use captcha systems to differentiate between genuine users and bots. He as well suggested reconfiguring software settings after setting up in order to discourage bots.

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Monday, April 28, 2008

Additional Proxy Material Available - Google

Google Inc. (NASDAQ:GOOG) recently announced that additional proxy materials are now accessible for its stockholders in association with the 2008 Annual Meeting of Stockholders to be held next Thursday that would be May 8, 2008. The additional proxy materials could be obtained at the following websites: www.sec.gov, http://investor.google.com/proxy.html, http://www.proxyvote.com/ (beneficial stockholders) and http://www.envisionreports.com/goog (only for registered stockholders). About Google Inc. Google's ground-breaking search technologies thrive hard to connect millions of people across the globe with information every day. Google's targeted advertising program offers businesses of all sizes with assessable results, while improving the on the whole web experience for users.

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Saturday, April 26, 2008

Microsoft/Yahoo cut-off date passes with No Pact

Yahoo failed to agree to an acquirement pact with Microsoft last Saturday, the deadline Microsoft had set for taking up such negotiations. Now Microsoft should decide whether to follow a hostile conquest via a proxy fight or to drop the bid and look for other acquirement alternatives.

All along, Microsoft's management had stated strongly that they would follow Yahoo via all obtainable options, comprising the hostile route of expelling the present board by suggested its own schedule of director candidates at the proceeding Yahoo shareholders' meeting. But Microsoft CEO Steve Ballmer and CFO Chris Liddell softened that stand in public comments last week, saying that giving up on the acquirement would also be an option.

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Thursday, April 24, 2008

Google faces another Lawsuit for "Unwanted Ads"

Lawyers representing an American private detective now claim hundreds of thousands of companies, which registered to advertise on Google, may have been hoodwinked into paying for unwanted ads. The private detective has further opened a legal action against the search engine giant, and his attorneys desires the proceedings to become a class action that could price the company millions of dollars if he becomes successful.

David Almeida said he signed up his firm, Bay State Detective Agency, as an advertiser on Google in 2006 – one of millions of small businesses, which have found a cheap means of aiming advertising at people who are authentically searching for their services (ads). However, he wanted the ads to come only on Google's own site, not the thousands of other websites, from MySpace to personal blogs, on which Google serves up the ads.

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Monday, April 21, 2008

What is Yahoo gonna decide?

Yahoo! yet has only six days left to determine whether it wants to stay independent or surrender to a spontaneous capture by Microsoft. The internet gigantic is racing to locate a probable substitute to the takeover by Microsoft or no less than force it to augment its offer from $31 a share, according to the Irish Independent.

Yahoo! is soon going to disclose its first quarter profits that might show some financial constancy, which could advantage its situation, while Microsoft's results are due out on coming Thursday. Of late, Yahoo! has exposed that it is testing an advertising sales contract with Google in an offer to deter antagonistic takeover by Microsoft. It is running an experiment of Google's Adsense for search service that would deliver pertinent Google ads next to Yahoo!’s search results.

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Sunday, April 20, 2008

Google Remain No.1 Brand in the World

Google has preserved its mark as the world's most precious brand in a group table, which exposes the ever-developing power of technology companies and rising economies.

The search engine's marque is merit more than $86.1 billion ($94 billion), up 30% on preceding year, according to the Brandz list from Millward Brown Optimor published yesterday that calculates the amount of sales determined by brand. Google, proprietor of the most well-liked search engine, topped the third annual ranking from Millward Brown that surveyed more than 1 million consumers about 50,000 brands.

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Friday, April 18, 2008

Google's iGoogle Expands

It seem like google is having big plans for iGoogle. Google's personalized homepage, named iGoogle, took an important move forward today when Google stated a sandbox environment, which developers could use to start making social gadgets with. This new surroundings mashes up the finest of iGoogle and Facebook — this must be interesting.

The new iGoogle would yet let people add the same gadgets they used to earlier, but it's absolutely more geared toward ones, which use the fresh Open Social API. The sandbox border has two novel items — a sidebar, and an "update" list that lets you see what your friends are up to. Sound familiar? That's right; it's on the whole Google's completion of the popular News Feed on Facebook.

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Thursday, April 17, 2008

Google exceeds its First Quarter expectations

Google Inc. twisted its online advertising method and hastened its development outside the United States to generate a first-quarter profit, which exceeded analysts' forecasted, lightened some of the economic concerns mauling its stock in current year. This news was exposed after the stock market was closed on last evening. Lifted Google's current drooping shares by simply more than $76, or 17 percent on whole.

"This is mostly a relief rally," said Stanford Group analyst Clayton Moran. "People are relieved that things aren't as bad as they thought." Google's worldwide appeal pushed the Mountain View-based company for more than half of its revenue that came from outside the United States for the first time in its nine-and-a-half-year history.

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Wednesday, April 16, 2008

YouTube's Geotagging now with Google Maps

Google recently announced that the local business owners could now incorporate YouTube videos (ensuring embed option to be turned on) to their listings on Google Maps. Google stated that this move was just a natural extension to its last year's move to add geotagged YouTube on Google Earth. When video creator set up particular locations for their own videos, those videos would come in view as a unique YouTube layer of Google Maps. Further users could also launch videos on Google Maps from the Photos and Videos tab of the information bubble, which emerges when a user clicks on a particular listing. In addition they could link their video to their business throughout the Google Local Business Center.

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Tuesday, April 15, 2008

Yahoo Japan Make Use of Microsoft Silverlight technology

Yahoo may be trying hard to stay away from Microsoft in the US market; however their Japanese unit has publicized the decision to embrace Silverlight for improvising the search practice. The new efficient web interface is predicted to be exposed in the upcoming weeks. Yahoo Japan is further planning to use Silverlight in more of their services.

Microsoft Silverlight technology is a very new competitor to Adobe Flash which allows better interactivity on websites. Madison Square Garden Interactive, Tencent, Abertis Telecom, Terra Networks Operations, SBSi, and MNet are some of the other companies that are making use of Silverlight extensively.

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Monday, April 14, 2008

Integration of Google and Salesforce augments Google Apps

The long-whispered partnership between Salesforce.com and Google is now probable to be made authorized through a statement this Monday. This Partnership is made to integrate Google Apps with Salesforce.com's CRM (customer relationship management) effective tools. To be more accurate, it would comprise Google's e-mail service, Gmail, chat service, Google Talk and also Calendar.

Marc Benioff, Salesforce CEO, said, as quoted by PC World: "The combination of our leading CRM applications and Google's business productivity applications pushes forward the transformation of the industry to cloud computing. The end of software is here."

The choice was made at the people's request, Salesforce stated, and so far Salesforce.com customers have also had the opportunity to test the fresh incorporation through its beta version. Moreover, they would further pay no extra charge for the service, the company said.

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Saturday, April 12, 2008

Google wins in Yahoo-Microsoft battle

Microsoft Corp.'s effort to take over Yahoo Inc. has actually become so tortured it might in turn help Internet search and advertising giant Google Inc. to grow stronger, dejection Microsoft's main reason for reward the deal in the first place.

"We find this to be a very advantageous situation for Google," Cantor Fitzgerald analyst Derek Brown said Thursday. "The longer this gets dragged out, the better for Google." Yahoo indicated it is stimulating for a long-drawn-out battle late Wednesday when a statement and a media leak offered a sight at its convoluted search for alternatives to Microsoft's bid of more than $40 billion. "The more complicated a deal gets, the more difficult it becomes to satisfy all parties," Brown said. "And the more complicated the (post-deal) integration gets, the more it favors Google."

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Friday, April 11, 2008

Google Exposes Google App Engine

Google has recently exposed its Google App Engine, a set of free services for tech developers that would compete squarely with offerings Amazon (AMZN) by now offers. On the gist we can put down this way:

Servers: Amazon's = EC2; Google's = Python
Database: Amazon's = Simple DB; Google's = BigTable
Storage: Amazon's = S3; Google's = GFS.

The good part is that the Google's package is entirely free, with restrictions on storage, bandwidth and the processor power. Once it is actually out of beta, developers would be capable to go beyond these limitations, but they would certainly be charged for overages. In fact, this is a very appealing direction for Google (GOOG) to take, however it's not troublesome technology. Like Google Docs and Google Spreadsheets, this is intended straight at any well-known competitor's offerings.