The search market is an extremely profitable business for those involved. In the United States,Google,Yahoo and Bing are the obvious leaders in the search trade.The Chinese search market is an unusual setting from what the major players in America are used to. In China, the chief search engine is not a name that most Americans are familiar with. The top search engine for Chinese users is Baidu , which holds 63.9% of the Chinese search market,which leaves Google in the subsequent place with 31.3% of the search market.

The Chinese search market is very productive with a value of $293 million in Q3 2009. Microsoft is hoping to intensify the popularity of its Bing search engine in China. The software giant announced that China is its chief strategic market for search.

China is such a significant market to search firms as it is home to the world's leading internet population with more than 350 million users. Bing has been available in China as a beta product for sometime now, but has not made a considerable impact in the market so far.