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 Microsoft may be the only company with the means to challenge Google's Internet search dominance head on, but a number of firms are trying to compete with Google with services that tackle aspects of search that is not covered by Google's index of Web pages. Aardvark - a firm whose cofounders also include two ex-Googlers - is tackling something that it calls "social search." This is how aardvark functions.Instead of looking at Web pages to search answers to obtain queries, Aardvark's service tracks a person's network of social contacts. Ask Aardvark for any kind of question ranging from restaurant recommendations to home enhancement tips, and the service will pass on the question to Facebook and Twitter friends who have recognized themselves as "experts" on a variety of topics. The aardvark service, which has obtained praise from the New York Times' David Pogue and other tech bloggers, was started as a beta version earlier this year but accessing Aardvark required utilizing instant messaging software or an iPhone app. Recently, the company put the search box directly on a website - vark.com - enabling it to become more reachable for a wide range of people. Similar to the so-called real time search engines popularized by Twitter, Collecta and OneRiot, though presently Aardvark depicts a small segment ,it might be quite dangerous for Google in future . Most of the content that transmits through these new types of search services is not essentially reachable by Google's search engine.Google is making its efforts to tackle the situation by licensing the Twitter data feed. As more innovative forms of search evolve,Google will find itself having more such talks. Labels: aardvark, google, msn, search engine, yahoo
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posted by Treesa
@ 6:39 AM
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Microsoft 's share of the U.S. search market increased slightly in July, at the same time as Google and Yahoo faced slight declines.Among the 13.6 billion U.S. searches which was conducted in July,nearly 64.7% searches were performed through Google which is a.3 percent reduction from June,according to the conclusions drawn from Comscore.Similar to Google,Yahoo too served around 19.3% ,which also reveals a .3 percent decline from June.On the other hand , Microsoft Bing's search share improved by half of a percentage point in July.Its increase is one of the main factors for most of what Google and Yahoo have lost. Microsoft sites accounted for around 8.9% of U.S. searches last month. ComScore's search results however does'nt take account of searches associated to mapping, local directory, and user-generated video sites. Labels: google, microsoft, yahoo
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posted by Treesa
@ 10:56 PM
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 The Search engine giant Google has released the developer version of its new upgraded version,which is coded as Caffeine-an interesting name,though ! Most people would have the same opinion that a little jerk of caffeine is just what the body requires in order to kick into high gear and begin moving more rapidly in the morning. It appears that, caffeine can have the same consequence on Google Incorporations search engine. Google themselves have stated this improvement as the "next-generation architecture". The internet giant promises that "Caffeine" will definitely improve on categories such as speed, size, accuracy as well as comprehensiveness of Google search.
When it comes to the above factors,this is what the net users look for : Speed: How rapidly can the fresh search engine load results? Accuracy: Which set of results matches the search term? Temporal Relevancy: Is the version of search engine good at capturing breaking news? Index Size: Is it really all-inclusive than the previous version of Google?
Once Microsoft launched Bing ,the whole world was wondering how good this will be and if it can contend against Googles search technology. Bing proved that it is a very good search engine, and after that everybody was wondering what will Google do in order to overpower Microsoft's new search engine.Probably caffeine is the answer for the doubt raised in people's minds.
Tests so far have revealed that the latest version of Google is twice faster than the the previous Google and it also displays higher search results (depending on queries).At the moment it looks like Caffeine is superior than the old Google, but we need to wait for it to be released.
The development version is available at www2.sandbox.google.com
Labels: google, Google Caffeine, search engine
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posted by Treesa
@ 6:24 AM
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At times, when we searched for our name in Google, we might have been dissatisfied with the results. We usually see that other people who share a similar name dominating the results.Google's new "Profile results" that was being launched recently provide a solution for this.
Google has integrated Google Profiles into their main US name search results.As an example if your searching for a name "Sandra Jose" in Google,at the end of the results ,you will find a picture of Sandra ,brief description as well as links to Google profiles,MySpace,Facebook etc. Upto 4 profiles will be displayed at the end of the page.This kind of Google cross-integration helps to make Google Profiles an extremely competitive product all of a sudden.
In this way,we find that Google Profiles are being extended beyond Google's own services.They are being promoted as a method for people to convey to the world who they are and to some degree, being offered as a way for people to claim their identity in Google's main search results.To start off ,create a profile in Google in www.google.com/profiles and follow the guidelines.
Labels: google, google profile, latest seo news
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posted by Treesa
@ 5:30 AM
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Matt Cutts, head of Google's Webspam team has delivered an explanation regarding the Webmaster guidelines provide by Google.This was one of the suggestions provided by the Search Engine Giant.."Keep the links on a given page to a reasonable number."
Here are some reasons Matt Cutts cited why it is better to maintain the number of links less than 100.He went on to explain that previously Google indexed just around 100 kilobytes of a page.In case the page exceeds 100 links, it usually exceeds 100kb and the remaining links will be completely ignored or truncated by Google.Suppose, there are more than 100 links on any page ,people who reach the page might be completely overwhelmed and may be unable to find what they were looking for and might decide to leave the page.Google classifies this as a "bad user experience".
However, in some situations, where a large resource library is provided ,it is absolutely necessary to maintain a page with more than 100 links.In these cases Google won't consider these pages as spam,instead Google will either choose to exclude these links from being indexed or might tag them as nofollow. Labels: google, links, Matt Cutts, SEO guidelines, seo news
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posted by Treesa
@ 9:10 PM
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Canonical link element,
Friday, March 06, 2009 |
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The top 3 search engines Google,Yahoo and Microsoft have come together in order to launch a new "canonical" link tag which will handle the problem of duplicate content.This tag assists webmasters in order to determine which URL they require the search engines to concentrate on when the website contains a lot of vastly similar or duplicate contents which is pointed to by many URLs. Joachim Kupke, senior software engineer, and Maile Ohye, developer programs tech lead at Google have mentioned that this tag provides an opportunity to have greater control over the URL's which are returned in search results,if your site has identical contents,corresponding to different URL's Assume the following 2 pages contain similar contents http://www.canonicaldemo.com/product.php?items=allequipments http://www.canonicaldemo.com/product.php?items=equipments Suppose we need the search engine to display this page in the results page http://www.canonicaldemo.com/product.php?items=equipments, then the canonical tag has to be used in the following manner < link rel="canonical" href="http://www.canonicaldemo.com product.php?items=equipments"/> Labels: canonical element, canonical tag, google, link tag, microsoft, seo news, yahoo
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posted by Treesa
@ 10:33 PM
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Google Inc with its mobile tracker tool aids in keeping track of the location of people.This is an upgrade to the already existing Google's Mobile Maps.This tool assists people with mobile phones and other wireless devices to inform their friends about their present locations.The user has the choice to decide who can keep track of their location. One of the major drawbacks of this feature is the question of privacy concerns.But in order to resolve this issue, Google provides a facility by which the user needs to turn on or off the tracking software manually.In addition,Google assures that all of the information about the users locations would be retained by them.Only the last information regarding the person's location would be stored by Google's tracking service. A user's location is displayed by means of a picture appearing on Google Maps.The information about the location is fetched with the help of cell phone towers,GPS (Global positioning system) as well as Wi-Fi Connections. Labels: google, Latitude, Mobile Tracking Tool, seo news
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posted by Treesa
@ 1:11 AM
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Google still needs to stop the increasing number of spammers from abusing Google Docs, its Web-based collaboration and spreadsheet application,according to junk mail watchdog Spamhaus.Lately, Google changed the position from fourth to third in a list of spammy ISPs (Internet service providers) and other Web services providers updated daily by Spamhaus. Similar to Microsoft and Yahoo,Google's free e-mail accounts are often utilized to send spam.Antispam filtering software is unlikely to block messages coming from the domains of those companies due to their wide use, although spam can be stopped through more sophisticated analysis of an e-mail. But the greatest problem is how spammers are manipulating Google Docs. The application has a feature where users are able to share a document which is assigned a URL (uniform resource locator).If opened, those documents contain a "redirect" command that pushes them to spammer Web sites, which often sell pharmaceuticals.Spamhaus has had problems in obtaining complete attention from Google about the problem.That's in contrast to Microsoft, which took methods recently to stop spammers from putting redirects on free Web pages and sending out the links as spam. Labels: google, seo news, spam
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posted by Treesa
@ 1:35 AM
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Microsoft Corp is taking up a new management team to take control of Yahoo Inc.'s Internet search business and sign a partnership deal following its failed takeover attempt. Microsoft will put up $5 billion to back Jonathan Miller, the former chief executive officer of AOL, and Ross Levinsohn, a former president of Fox Interactive Media. Microsoft is seeking ways to revive its online advertising business as the global recession stifles spending and Google Inc. wins more search users. For Sunnyvale, California-based Yahoo, which spurned Microsoft's bids of as much as $47.5 billion this year, a deal may help shore up revenue after losing out on a partnership with Google. The terms would give Microsoft a 10-year operating agreement to manage Yahoo's search business, plus a two-year option to buy it for $20 billion. Senior directors of the companies have agreed to the outline of the deal, the newspaper said, without citing anyone. However Levinsohn denied the report, according to a blog post by the Wall Street Journal's All Things Digital. Source:Google News Labels: google, microsoft, seo news, yahoo
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posted by Treesa
@ 7:37 PM
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Google has launched a search feature that provided an opportunity for net users to re-rank, delete and add comments on search results.SearchWiki, is an example of how search is becoming increasingly dynamic,providing people tools that make search even more useful. Suppose a user does the same search, frequently.Later,the user can remove a site from the results that isn't of interest.Users are also given the option to add comments to a site, which pops up every time that site is in the results.Users can further personalize search results by typing in the URL of a site they want to add to their search results for a particular search,or even move a site to the top of the search results.To enable SearchWiki,the user need to be signed in to a Google account and English must be the chosen language. Additional feature is that users can keep track of all the changes that has been made with the option "see all my SearchWiki notes".One can also remove any changes that have been made to the search results and can revert back to the usual search results. Labels: google, searchwiki, seo news
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posted by Treesa
@ 3:08 AM
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 Yahoo Glue displays a result of search pages in a more visually appealing manner with the text,images,photos,news,videos and blogs displayed on one page.Yahoo Glue for India was unveiled in May and now Yahoo has rolled out its U.S. beta version of its Glue Pages.With this tremendous effort,Yahoo has succeeded in putting related content all on one page.One needs to wait and see if net users would prefer Yahoo or its competitor Google where the display consists of text links with additional linksto related videos, blogs, photos etc. To get a glued result of your search pages, type this link in your browser, http://glue.yahoo.com
Labels: glue, google, seo news, yahoo
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posted by Treesa
@ 1:26 AM
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After Microsoft opted for a bid for Yahoo in February, Google and Yahoo began several conversations to see if Google could help Yahoo to remain independent. Thus came the advertising agreement which the two companies signed in June. This deal was supposed to deliver Yahoo $250 million to $450 million in additional operating cash flow in the first year. However,Google chose to abandon this controversial deal after the Justice Department notified the companies that it would file an antitrust suit to block it. Google's Chief Executive Eric Shmidt said in an interview which was posted in a blog,"We canceled the deal with about one hour to go before a lawsuit was going to be filed against our deal. We concluded after a lot of soul-searching that it was not in our best interest to go through a lengthy and costly trial which we believe we ultimately would have won." On the contrary,Yahoo said it would have preferred to defend the deal in court. "Yahoo strongly believes we would have prevailed in court if the Department of Justice had filed a lawsuit, but unlike Google, we were prepared to defend our agreement,"said Tracy Schmaler, a Yahoo spokeswoman in a blog.Yahoo's Chief Executive Jerry Yang said that he was upset that Google had chosen to walk away. Labels: ad deal, google, seo news, yahoo
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posted by Treesa
@ 5:06 AM
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