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 Microsoft may be the only company with the means to challenge Google's Internet search dominance head on, but a number of firms are trying to compete with Google with services that tackle aspects of search that is not covered by Google's index of Web pages. Aardvark - a firm whose cofounders also include two ex-Googlers - is tackling something that it calls "social search." This is how aardvark functions.Instead of looking at Web pages to search answers to obtain queries, Aardvark's service tracks a person's network of social contacts. Ask Aardvark for any kind of question ranging from restaurant recommendations to home enhancement tips, and the service will pass on the question to Facebook and Twitter friends who have recognized themselves as "experts" on a variety of topics. The aardvark service, which has obtained praise from the New York Times' David Pogue and other tech bloggers, was started as a beta version earlier this year but accessing Aardvark required utilizing instant messaging software or an iPhone app. Recently, the company put the search box directly on a website - vark.com - enabling it to become more reachable for a wide range of people. Similar to the so-called real time search engines popularized by Twitter, Collecta and OneRiot, though presently Aardvark depicts a small segment ,it might be quite dangerous for Google in future . Most of the content that transmits through these new types of search services is not essentially reachable by Google's search engine.Google is making its efforts to tackle the situation by licensing the Twitter data feed. As more innovative forms of search evolve,Google will find itself having more such talks. Labels: aardvark, google, msn, search engine, yahoo
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posted by Treesa
@ 6:39 AM
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 An Indian local and media search site Zook.in (http://www.zook.in/) is using search engines from Yahoo and Microsoft at the back-end of its site to keep its costs low.Rather than pay yellow pages companies to provide local data, which is often limited to only key locations, Zook.in analyzes content thrown up in searches by mainstream search engines, to offer immediately consumable data in the area of local search and media search, said Ajay Sethi,CEO of Ziva Software, the company that runs the new web site.
Zook.in is launching at one go in India and abroad, as it believes that to succeed as a viable business proposition, it has to scale quickly to millions of users.Local searches and searches for media are key search categories for mobile phone users, Sethi said.
While mobile phone users can also search for other general information on the Zook.in web site, the results displayed on its "Web snippets" section will be of a similar quality to those offered by the back-end mainstream search engines.On local searches, the site returns data such as the address and telephone numbers of hotels, restaurants, government offices, consulates, malls, hospitals, and other key places. Users can click on the telephone numbers provided, and dial out immediately.
source:pcworld.com Labels: search engine, zook.in
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posted by Treesa
@ 10:14 PM
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 The Search engine giant Google has released the developer version of its new upgraded version,which is coded as Caffeine-an interesting name,though ! Most people would have the same opinion that a little jerk of caffeine is just what the body requires in order to kick into high gear and begin moving more rapidly in the morning. It appears that, caffeine can have the same consequence on Google Incorporations search engine. Google themselves have stated this improvement as the "next-generation architecture". The internet giant promises that "Caffeine" will definitely improve on categories such as speed, size, accuracy as well as comprehensiveness of Google search.
When it comes to the above factors,this is what the net users look for : Speed: How rapidly can the fresh search engine load results? Accuracy: Which set of results matches the search term? Temporal Relevancy: Is the version of search engine good at capturing breaking news? Index Size: Is it really all-inclusive than the previous version of Google?
Once Microsoft launched Bing ,the whole world was wondering how good this will be and if it can contend against Googles search technology. Bing proved that it is a very good search engine, and after that everybody was wondering what will Google do in order to overpower Microsoft's new search engine.Probably caffeine is the answer for the doubt raised in people's minds.
Tests so far have revealed that the latest version of Google is twice faster than the the previous Google and it also displays higher search results (depending on queries).At the moment it looks like Caffeine is superior than the old Google, but we need to wait for it to be released.
The development version is available at www2.sandbox.google.com
Labels: google, Google Caffeine, search engine
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posted by Treesa
@ 6:24 AM
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Search Engine Strategies will return to Germany for the 7th time with the SES Berlin Conference & Expo on 24-25 November 2009. The German event is focused on search engine marketing (SEM), including pay-per-click (PPC) advertising and search engine optimisation (SEO), and will be held at the Crowne Plaza Berlin City Centre. For more details, go to SearchEngineStrategies.com/berlin.
SES is the leading global event for education in online marketing and advertising, including search (SEM/SEO). Organised and hosted by Thomas Bindl, one of Europe's leading authorities on search, the SES Conference & Expo will teach delegates everything they need to know to help them maximize search engine marketing and optimization for their businesses and provide a forum for delegates to communicate with the search engines themselves.
SES Berlin's sessions will help marketers ensure online success. Beginner workshops, intermediate sessions, and debate panels will address applications such as video, podcasts, and blogs, as well as design and writing for search engines. More advanced marketers can attend sessions on search advertising tools, web analytics, and advanced paid search tactics.
With all sessions uniquely ranked according to content and degree of understanding, SES Berlin is a crucial event for beginners as well as experienced search marketers.
Source : prweb.com Labels: Berlin Conference, latest seo news, search engine, SES
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posted by Treesa
@ 1:55 AM
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