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 Microsoft may be the only company with the means to challenge Google's Internet search dominance head on, but a number of firms are trying to compete with Google with services that tackle aspects of search that is not covered by Google's index of Web pages. Aardvark - a firm whose cofounders also include two ex-Googlers - is tackling something that it calls "social search." This is how aardvark functions.Instead of looking at Web pages to search answers to obtain queries, Aardvark's service tracks a person's network of social contacts. Ask Aardvark for any kind of question ranging from restaurant recommendations to home enhancement tips, and the service will pass on the question to Facebook and Twitter friends who have recognized themselves as "experts" on a variety of topics. The aardvark service, which has obtained praise from the New York Times' David Pogue and other tech bloggers, was started as a beta version earlier this year but accessing Aardvark required utilizing instant messaging software or an iPhone app. Recently, the company put the search box directly on a website - vark.com - enabling it to become more reachable for a wide range of people. Similar to the so-called real time search engines popularized by Twitter, Collecta and OneRiot, though presently Aardvark depicts a small segment ,it might be quite dangerous for Google in future . Most of the content that transmits through these new types of search services is not essentially reachable by Google's search engine.Google is making its efforts to tackle the situation by licensing the Twitter data feed. As more innovative forms of search evolve,Google will find itself having more such talks. Labels: aardvark, google, msn, search engine, yahoo
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posted by Treesa
@ 6:39 AM
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Microsoft 's share of the U.S. search market increased slightly in July, at the same time as Google and Yahoo faced slight declines.Among the 13.6 billion U.S. searches which was conducted in July,nearly 64.7% searches were performed through Google which is a.3 percent reduction from June,according to the conclusions drawn from Comscore.Similar to Google,Yahoo too served around 19.3% ,which also reveals a .3 percent decline from June.On the other hand , Microsoft Bing's search share improved by half of a percentage point in July.Its increase is one of the main factors for most of what Google and Yahoo have lost. Microsoft sites accounted for around 8.9% of U.S. searches last month. ComScore's search results however does'nt take account of searches associated to mapping, local directory, and user-generated video sites. Labels: google, microsoft, yahoo
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posted by Treesa
@ 10:56 PM
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Yahoo ,which occupies the second place in the search engine industry has decided to finally revamp its home page.Presently Google occupies around 65% of the market share among search engines followed by Yahoo which occupies 19.65 of the share. Yahoo has disclosed its new hompage look in US,though the rest of the world will see this only later this week.The revamped page will have several kinds of applications like Facebook,ebay including outside content which the net users can utilise. The senior vice President for consumer experience Tapan Bhat stated that the main objective of this change is to create an individually germane experience for every net user Labels: Tapan Bhat, yahoo
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posted by Treesa
@ 10:41 AM
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Yahoo adds additional features for its service in building custom search engines,BOSS.Delicious,Language Capability as well as News are the new features added in Yahoo search Boss. Yahoo Search BOSS, for Build Your Own Search Service, is a new Web services platform that enables Web developers access to Yahoo's search technology. Precisely,it's opening up access,initially in the form of so-called application programming interfaces and in future through custom services from Yahoo and other partners to its Web, news, and image indexes.The goal of BOSS is to nurture innovation in the search industry.BOSS allows access to Yahoo!'s investments in crawling and indexing, ranking and relevancy algorithms including powerful infrastructure.The popularity of Delicious has let to several tools from Yahoo and the Delicious community browser such as add-ons, APIs, and Search Monkey applications.The Delicious data which is available today through BOSS includes Delicious saves, top tags including count information.BOSS has included the Advanced Language functionality to enable filtering of specific language results for a given market.Yahoo BOSS presently supports Czech, Hungarian, and traditional Chinese.BOSS News Service can now be sorted by a date or a specified time range of days, weeks, or hours. Labels: seo news, yahoo, Yahoo Boss
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posted by Treesa
@ 12:43 AM
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The top 3 search engines Google,Yahoo and Microsoft have come together in order to launch a new "canonical" link tag which will handle the problem of duplicate content.This tag assists webmasters in order to determine which URL they require the search engines to concentrate on when the website contains a lot of vastly similar or duplicate contents which is pointed to by many URLs. Joachim Kupke, senior software engineer, and Maile Ohye, developer programs tech lead at Google have mentioned that this tag provides an opportunity to have greater control over the URL's which are returned in search results,if your site has identical contents,corresponding to different URL's Assume the following 2 pages contain similar contents http://www.canonicaldemo.com/product.php?items=allequipments http://www.canonicaldemo.com/product.php?items=equipments Suppose we need the search engine to display this page in the results page http://www.canonicaldemo.com/product.php?items=equipments, then the canonical tag has to be used in the following manner <link rel="canonical" href="http://www.canonicaldemo.com product.php?items=equipments"/> Labels: canonical element, canonical tag, google, link tag, microsoft, seo news, yahoo
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posted by Treesa
@ 10:33 PM
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Microsoft Corp is taking up a new management team to take control of Yahoo Inc.'s Internet search business and sign a partnership deal following its failed takeover attempt. Microsoft will put up $5 billion to back Jonathan Miller, the former chief executive officer of AOL, and Ross Levinsohn, a former president of Fox Interactive Media. Microsoft is seeking ways to revive its online advertising business as the global recession stifles spending and Google Inc. wins more search users. For Sunnyvale, California-based Yahoo, which spurned Microsoft's bids of as much as $47.5 billion this year, a deal may help shore up revenue after losing out on a partnership with Google. The terms would give Microsoft a 10-year operating agreement to manage Yahoo's search business, plus a two-year option to buy it for $20 billion. Senior directors of the companies have agreed to the outline of the deal, the newspaper said, without citing anyone. However Levinsohn denied the report, according to a blog post by the Wall Street Journal's All Things Digital. Source:Google News Labels: google, microsoft, seo news, yahoo
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posted by Treesa
@ 7:37 PM
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 Yahoo Glue displays a result of search pages in a more visually appealing manner with the text,images,photos,news,videos and blogs displayed on one page.Yahoo Glue for India was unveiled in May and now Yahoo has rolled out its U.S. beta version of its Glue Pages.With this tremendous effort,Yahoo has succeeded in putting related content all on one page.One needs to wait and see if net users would prefer Yahoo or its competitor Google where the display consists of text links with additional linksto related videos, blogs, photos etc.To get a glued result of your search pages, type this link in your browser, http://glue.yahoo.com Labels: glue, google, seo news, yahoo
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posted by Treesa
@ 1:26 AM
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Video and Voice Chat has been added to Google,creating a major update for Gmail.In order to make this functionality work, we need to install a small browser plugin,available at the location http://mail.google.com/videochat .This update can function on all browsers and will work on PC's with Windows XP or Vista, including Macs with OS X 10.4 or later. We need to intially enable this new functionality from the 'Options' menu which is at the bottom of a Gmail chat window.Then we need to select the contact you want to speak with and click on 'Video & more' located in the lower-left part of the chat window.From here on,you can then start a voice or video chat. Point to note that Google's Gmail desktop chat program has not yet incorporated any video functionality yet, although voice chat is available for Google Talk long time ago.However Google has become a major competitor for skype for which video chat has been one of the major functionalities. Labels: google, seo news, yahoo
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posted by Treesa
@ 1:34 AM
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Microsoft Corporation Chief Executive Officer Steve Ballmer said that his company has no plans to make another bid to buyout yahoo. "We made an offer, we made another offer, and it was clear that Yahoo didn't want to sell the business to us and we moved on .We are not interested in going back and re-looking at an acquisition. I don't know why they would be either, frankly. They turned us down at 33 dollars a share, said Ballmer as published in a blog. On the contrary,Yahoo Chief Executive, Jerry Yang said that Yahoo would welcome Microsoft if it was ever willing to offer another bid with the former.Yahoo made these remarks after Google stayed out of the ad deal with Yahoo after the Justice Department notified the two companies of an antitrust suit. Labels: google, microsoft, seo news, yahoo
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posted by Treesa
@ 12:56 AM
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After Microsoft opted for a bid for Yahoo in February, Google and Yahoo began several conversations to see if Google could help Yahoo to remain independent. Thus came the advertising agreement which the two companies signed in June. This deal was supposed to deliver Yahoo $250 million to $450 million in additional operating cash flow in the first year. However,Google chose to abandon this controversial deal after the Justice Department notified the companies that it would file an antitrust suit to block it. Google's Chief Executive Eric Shmidt said in an interview which was posted in a blog,"We canceled the deal with about one hour to go before a lawsuit was going to be filed against our deal. We concluded after a lot of soul-searching that it was not in our best interest to go through a lengthy and costly trial which we believe we ultimately would have won." On the contrary,Yahoo said it would have preferred to defend the deal in court. "Yahoo strongly believes we would have prevailed in court if the Department of Justice had filed a lawsuit, but unlike Google, we were prepared to defend our agreement,"said Tracy Schmaler, a Yahoo spokeswoman in a blog.Yahoo's Chief Executive Jerry Yang said that he was upset that Google had chosen to walk away. Labels: ad deal, google, seo news, yahoo
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posted by Treesa
@ 5:06 AM
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