As a result of the increasing popularity of web-based video viewing, a large number of people are using video search engines and other sites to find video online. To cope up with this, search engines have also started to show video and images within the text-based content in the main search results. This new-found method is causing a shift in the practice of organic search engine
optimization from primarily text-based content to integrated components like video, images and audio. Online video sharing and social video search web sites are growing tremendously. There are general purpose search engines and specialized video search engines. The functions of these search engines is to crawl and index video content from multiple sources and allow users to search within the video databases or from across the entire website. The question is how do you get your videos into the video search engines? This can be done by allowing video search engine crawlers to find your video content or you can submit your video URLs for indexing.
Before attempting video search optimization, it is necessary to develop a plan that describes the video search engines and social networking sites to which the video is going to be submitted. This is because the search engines are all different from one another and the video specifications of each search engine and social networking site is unique. The video optimization plan should include keyword research to identify the most popular keywords that are related to the video content.
There are various ways of getting video in the video search engines and social networking sites. One is crawling web sites to find video clips. Most video search engines, including Google Video, use this method. The other is submitting video by upload and this is required by video sharing sites such as YouTube. An attractively designed and well-optimized video content that ranks well on the search results pages of the general purpose search engines, video search engines and social media networking sites can generate a constant stream of web traffic and can be a potent source for getting more incoming links. Video search optimization is similar to basic search engine optimization (SEO) methods. This is to say that most web-based video search engines depend on the text around the video for search optimization. For instance, a video clip that is placed on a well-optimized video page will be a sure winner in the main search results of the general-purpose search engines. When videos appear within the main search results based on related keyword queries, they positively create a strong marketing impact and generate a steady stream of web traffic. It is common knowledge that video can be one of the most powerful means for spreading a marketing message online. When video is uploaded to social networks or video sharing sites, they can be passed on to other people to build both brand-awareness and increased web traffic. As in the case of regular text-based search engine optimization, the video search engines and video sharing sites also rely heavily on back links and keyword anchor text for ranking in the search results. So it is important to get as many back links as possible pointing to the video page.
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