2. Web page must be easy to navigate
All the hyper links must be very clear to the visitors. It is also very important that navigation buttons and tabs must easy to read and understand.

3. Web page must be easy to find.
You must promote your website to the users through search engines, e-magazines, and advertising and through the links from other sites etc. Then only the users will come to know about your site.
Your contact information must be clear in your page so that users can reach you quickly. (Address, telephone numbers, fax numbers, and email address)

4. Web page layout and design must be consistent throughout the site.
When you are using some effects for menus that must be maintained throughout the site and the color combination also must be consistent throughout the site. Consistent is an very important factor while designing a web site.

5. Web page must be quick in download.
The page must be loaded within 15 seconds so that the users will not lose their patience and they will not skip your page. For this page must be optimized with reduce number of images, effective use of CSS styles and tables.

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