Why Search Engine Optimization(SEO)

 

Search Engine optimization is the most important part of website to prosper in Online Ecommerce- business. A company's website is more than just a communication vehicle: it is a window to the world.Even so, the true potential of the Web is only emerging - it is the ability to combine rich content and design with intelligent applications and good strong votes(links). We believe in the power of productive processes and this experience is a result of an entire process of business, creative and technical understanding.

 

As a good SEO Company,we are proud of our ability of working closely with our customers and suppliers to achieve excellent results. Using a methodology based on our experience, we identify the ideal mix of strategies to accomplish your specific goals - ensuring both cost-effective marketing solutions and quality results.

Sole purpose of search engine optimization is to increase traffic. Better traffic means better business. Our real purpose is to rank your site high in search engines.

If you need more info on our services put a note to : search engine genie support desk

 

Search engine optimization (seo) is the process of making ones website content more search engine friendly to attract traffic by ranking higher. Search Engine Genie is the most experienced hand in the field of search engine optimization.We will research your keywords and optimize your site based on the most relevant keywords and drive relevant traffic to your site via the major search engines.

 

Search Engine Genie has proven results in the Search engine Optimization field. We have been serving some Fortune 5000 companies and other top companies in the US. Our services are available for US, UK, EU, Australia and Middle East. Our ranking efforts have always been a tremendous success. At present, Our SEO Company have 100s of clients ranking for more than a lakh of keywords.

Today’s Search engines drive 85% of all first time traffic to a site. A search engine has organic and sponsored results. The organic results attract 80-90% of all search engines. Only 10 –20% will be sponsored. You definitely have to come in the top list of the organic results to attract traffic, rather the most targeted traffic. The reason is the visitors of organic results will be keen to buy products. Therefore, you have to attract them as best as possible and this is likely to happen only when you top the list. Search Engine Genie’s effective role comes here.Search Engine Genie assures the highest ROI for all the projects.

 

The primary search engines are Google, yahoo and MSN. They handle 92% of all Search Engine traffic.

 

Search Engine Genie does 3 types of optimization: Full Optimization, On-page Optimization and Off-page optimization.

 

Search Engine Genie has extensive knowledge in search engine Optimization, We have worked for many companies in optimizing their site.

 

Having a website online is not enough, if you are not getting business out of it then there is no use running it, Search engine optimization is more focussed on driving high quality targeted traffic to your site. Search engines want to know what your pages are about so they can provide your pages to their users if you have relevant content.

 

Some of the benefits of Search Engine Optimization ( SEO ):

 

  Substantial Increase in Search Engine Traffic- When the site ranks for words which people search often we get lots of targeted traffic. Compare the Organic listing search engine traffic with other types of online advertisements this one is much cheaper.

 

 Return of Investment is very fast and well worthy.Since Search engine optimization send only targeted traffic to a site the ROI for a site is quick and pretty high

 

 ROI has direct impact on the coversion Ratio since this is targeted traffic the conversion rate is very high.

 

 Search engine traffic never stops once we achieve highranking for you. Search engines promote your site 24 hours a day, 365 days a year. This helps in traffic throught the ranking period of the site.

 

Search engines as centres of information

 

Let me explain how search engines try to index the entire Web. They crawl the entire web with sophisticated browser softwares. Nowadays search engines are very active. Yahoo and Google crawl the web on a regular basis. Googlebot Google's web crawler indexes the web on a daily basis. There are more than 12 crawlers for Googlebot and they are known to open 500 to 900 connections simultaneously in indexing the web. Their indexing speed is very fast and this make them cover a lot of the web very fast. A crawler based search engine is a manually programmed automated data retrival Browser type program, Crawler based search engines are none other than a robot software that follows hyperlinks from site to site. Most of them are programmed in this way. There are others which offer a page to submit the URL but that is not of any use since without link pages rarely stick in the index of any search engine.When they keep finding links it makes the pages stronger in sticking to the index that is why we give importance link popularity when we are optimizing a site. Search Engines usually like nice crawlable links, links in Javascript, redirects are big building blocks for any type of search engine.

 

Google is the No.1 search engine right now, they were dominating almost 80% of all the queries performed. But right now after the seperation of yahoo from google their market share has become a bit less. But still google leads the table with almost 40 to 50% of the searches performed in all the search engines, Yahoo's market share is about 15 to 25%, MSN,AOL stay on the 3rd and 4th spot.

Google powered yahoo, AOL, go, northern light, Excite, info seek, mamma and many more search engines, Now yahoo separated from google and started their own search engine, Yahoo's crawler is named Yahoo Slurp neatly identified as yalurp, Yahoo crawler is not as active as google they show as if they index the whole web but the real truth they index only little part of a web, We have seen this in many of our client sites, Also yahoo crawler doesn't seem to parse dynamic URLS as elegant as Google, But they are improving their algorithm a lot and they might soon compete strongly with Google on their effort to provide best result to the Users.

The real fact comes to search engines not their crawler. No end user notices crawlers all they see is whether they find relevant information from the yahoo search.Yahoo results are good in certain sectors and bad in certain areas, They seem to use an age old algorithm which favors lot of keyword stuffing and other on page factors. Search Engine Genie has specialised knowledge of search engine algorithms.We have understanding of both Yahoo and google algorithm which should be the sole purpose of all .As our SEO Company all know Organic Search Engine Optimization is the key to an online business and it is long lasting, When we go for PPC our ads are shown only till our amount is available if it runs out we loose our Ad exposure, Similiarly PFI is the same if the time expires search engines will stop crawling the site and this will result in a heavy damage to the business, Search Engine Marketing is long lasting it only fails when the search engines do a major algorithm update to their software, if we have a high quality site ranking we dont have to worry about that too, Good quality sites rarely gets damaged by any sort of algorithm update,Search Engine Genie specializes in optimizing site is a more natural way, we make the site significantly big and this result in improving the quality of the site, We work more towards getting natural links to the site by the quality of the information it has, Our SEO Company is a specialist in building high quality information sites, this experience gives,the power to optimize a site in the best way it can be, We avoid a lot of spam tactics by using quality search engine optimization.

 

Yahoo's Algorithm favours a lot of search engine spammers they just create lots of keyword stuffed pages and just add them to the site which is really junk. For us optimization should be to benefit a site in long terms it shouldn't be a process of spamming the search engines with the potential risk of penalizing the site, Always as we know spamming is the worst thing one can ever do, When we are identified whether by an automated search engine system algorithm or by some competitor or visitor complaining the site invites a possible penalty and in the end the whole business that relied on search engines are completely lost. Optimization is all about making the site more search engine friendly the more we impress search engines the better our chance of ranking for a particular phrase.

 

Nowadays all we have to do is concentrate on the top search engines like Google, Yahoo, MSN, Alltheweb, Altavista, Teoma, mamma, infoseek, search.com etc, These cover almost 95% of the queries performed.

There are so many interesting facts about search engines, That is why they dominate the online ecommerce business today, Every company who comes online to do business should concentrate on targeted traffic for their business, Search Engines are very important for all business models on the web, Everyone who come online always wanted to get information searching the web, Not everyone comes out with a list of URL's to browse if they want information they search the web there is nothing too special about it, It is just pure fact, when I want some information I always rely on google, they give the information i need, it is the same with online ecommerce business model, A person who wants to buy a pizza online goes mostly to a search engine and gets the necessary information from there. He finds all local information he need very easily these kind of operations can easily be performed on Google which has a local search option.

 

As I learned while researching this topic, search engines open up the door to the World Wide Web. Searching is far from easy or perfect. There are some issues people find in searching information, Webmasters should help people like them search the web more efficiently, As the Web continues to grow rapidly, the need for better search engines also increases. Google as such a dominant search engine for the past 3 years due to its ability to update itself so fast, The Phd's working behind google are very fast in updating google's algorithm, they do it on a regular basis, Recently I heard from a Google Employee saying they test at least 6 new algorithm per month on their search engine, it is a very interesting fact, this shows the importance of search engines on the world wide web, Today every major player on the web re commands search engines to find information.

 

The Next Generation

 

There is no denying that these search engines( google, yahoo, MSN ) are among the most popular websites. They mark the daily entry point into the Web experience. Search engines are trying to offer more and to be more useful. Whether it is google’s personalized or local or university search or Yahoo's geotargeting. They are continuing to evolve.

 

This SEO Company are seeing the sophistication of the spiders ( crawlers ) in finding and indexing sites, the increase in user-friendly searching techniques and interface, the expanding of databases and the improved relevancy of results from the database. As the Web continues to grow rapidly, the need for better and smarter search engines only increases. As a result they are moving more towards semantics. Understanding users mind and supplying the appropriate results, they understand the meaning of the query whether the search is for commercial purpose of information purpose and serve results accordingly, There has been various theories put forward on this topic, Future of search will allow users to search by for example, matching via topic and synonym. This is something pretty advanced and will take a lot of effort to achieve.

 

Next generation search engines will make use of methods that can make semantic-based searches, personalized searches, peer-to-peer searches highly possible. Some like Google with their advanced capabilities will produce excellent fine-grained topic and genre classifications and synonyms automatically. Google is the fastest going search engine now and their ability to grow with cheap softwares makes anything possible,

 

Web search has a number of properties:-

 

Most queries are very short: typical queries range between one and five or six words, with a median length of two words.

 

search engine queries use a very large vocabulary. Even a vocabulary of 100,000 words covers only about 80% of the query traffic.

 

To tackle this search engines use different diagonal methodologies to over come this problem, The successful ones will be those that are able to solve this problem. In the future, search will be done by voice recognition where we just have to mention the words and the search engines will fetch the necessary information for us.