ID #1109

Do search engines use whois information in search engine algorithms?

Does search engine use whois info in search engine algorithms??

This is a difficult question to answer, the question can be framed in 2 ways,

1. Does search engine use whois info??

Yes they use whois information to detect possible cheaters, Google recently became ICANN accredited register, it means they have access to the whole whois database, A google PR lady said google dont have plans to become domain register but they use whois data to improve search engine results quality, so beware, Also google has an expired domain penalty they check whois to see when the site expires and if the domain is not renewed by the original owner immediately a penalty is imposed on it and is removed from google results for a period of 1 month to 2 years,

2. Does search engine use whois info in search engine ranking algorithms??

Nope google dont use it to determine relevancy in search results, but they do use it to detect people who run multiple sites, So if you want to cheat google shuffle your whois info if you run multiple domains, we dont like that tactic and will never do it, but for people who run multiple sites it is useful.

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