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{"id":623,"date":"2012-01-11T10:09:41","date_gmt":"2012-01-11T14:09:41","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/articles\/?p=623"},"modified":"2012-01-11T10:09:41","modified_gmt":"2012-01-11T14:09:41","slug":"seo-dos-and-donts","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/articles\/seo-dos-and-donts","title":{"rendered":"SEO &#8211; Do&#8217;s and Don&#8217;ts"},"content":{"rendered":"<p><strong>Do\u2019s<\/strong><\/p>\n<ul>\n<li>Always work in user point of view. Focus the users, not search engines.<\/li>\n<li>Navigation paths in your site must be clean. If a visitor explore your site, he should feel very comfortable.<\/li>\n<li>Apply labels for all the pages very clearly. Give a brief about it so that your users will understand the page better.<\/li>\n<li>Be sure about the information you are publishing in website. All the contents in your website must be helpful for users.<\/li>\n<li>Submit sitemaps if you add new pages. This will let the search engines to know about the new pages and getting crawled.<\/li>\n<li>Apply text in non-textual content areas such as images, videos etc\u2026.<\/li>\n<li>Keep an eye on the impact of organic results for your website regularly. Always analyze before and after implementing any SEO factors.<\/li>\n<li>Your code must be simple and clean. If it is vary tidy, it is a setback for your website.<\/li>\n<li>Instead of targeting homepage for each and every keyword, Create unique page for important keywords and target those pages.<\/li>\n<li>Get direct links from sites that have same theme as much as possible.<\/li>\n<li>Make sure your site files and folders were following a hierarchical structure. This will increase the visibility of site to the user and as well the search engines. All files were interlinked and you can avoid orphanage files.<\/li>\n<li>Search engines won\u2019t crawl script. So make use of CSS more and JavaScript less.<\/li>\n<li>Be tolerant until you get the result you expect. Good rankings may take more time. Even if you achieve better rankings quickly, it will vanish soon.<\/li>\n<li>Always keep in your mind that each one connected with your business is possibly a link partner, including your customers, your affiliates and your advertising partners.<\/li>\n<li>Always read blogs, participate in forums which makes you updated and stands you on top in SEO.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Don\u2019ts<\/strong><\/p>\n<ul>\n<li>Do not duplicate your content. Each and every article in website must be unique. Through carelessness you may lead to create duplicate pages. It will always happen in dynamic websites.<\/li>\n<li>Don\u2019t use parameters in the url. If it is needed, don\u2019t use too many parameters. Always rewrite urls structure using .htaccess.<\/li>\n<li>Don\u2019t have any 404 page in website. Always create custom 404 pages and redirect dead pages to new pages relevant to that old page.<\/li>\n<li>Don\u2019t use too much Flash. Search engines will not crawls flash codes. Also it consumes more load time.<\/li>\n<li>Don\u2019t have many outgoing links (links to other sites).This will drain the link power of your page.<\/li>\n<li>Never involve in any black-hat SEO techniques that will lead your search engine rankings down.<\/li>\n<li>Don\u2019t contact vendors for SEO problems and ideas. Their main motto is to advertise a product, not to boost up your rankings in search engines.<\/li>\n<li>Don\u2019t fear if your rankings went back. Rankings will fluctuate sometimes, and if your rankings did not bounce back quickly, you need to analyze and implement a better strategy.<\/li>\n<li>Don\u2019t rely on untrustworthy expert advice while selecting keywords for your website. Use data.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Do\u2019s Always work in user point of view. Focus the users, not search engines. Navigation paths in your site must be clean. If a visitor explore your site, he should feel very comfortable. Apply labels for all the pages very clearly. Give a brief about it so that your users will understand the page better. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,22,28,29,31],"tags":[56,47,27,30,45,136],"class_list":["post-623","post","type-post","status-publish","format-standard","hentry","category-blogging","category-google","category-search-engine-optimization","category-seo","category-seo-myth-breakers","tag-google-seo","tag-search-engine","tag-search-engine-wars","tag-search-engines","tag-search-results","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/articles\/wp-json\/wp\/v2\/posts\/623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/articles\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/articles\/wp-json\/wp\/v2\/comments?post=623"}],"version-history":[{"count":2,"href":"https:\/\/www.searchenginegenie.com\/articles\/wp-json\/wp\/v2\/posts\/623\/revisions"}],"predecessor-version":[{"id":625,"href":"https:\/\/www.searchenginegenie.com\/articles\/wp-json\/wp\/v2\/posts\/623\/revisions\/625"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/articles\/wp-json\/wp\/v2\/media?parent=623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/articles\/wp-json\/wp\/v2\/categories?post=623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/articles\/wp-json\/wp\/v2\/tags?post=623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}