Martin Buster Good post on Brett’s Link theme pyramid.

Martin Buster Webmasterworld Moderator made an interesting post where he discusses about links using Brett Tabke’s Link theme Pyramid he says

“1. Anchor text should match the page it’s linking to. If the anchor says red widgets, particularly for a page meant to convert for red widgets, it should have the phrase red widgets on the page.
I know some people will say this opens you up to OOP but I think as long as there are variations in the links, then you’re good to go. Because of the natural non-solicited links I’ve received on some sites, I’ve become a believer in the ability of the linking sites relevance to a query being able to transfer over to the linked-to page.
Why would one consider a page about red and blue widgets to be relevant for blue widgets? Looking at it from the point of view of relevance to the query, does it make sense to return a page about red and blue when the user is looking for blue? Looking at it from the point of conversions, if someone is querying for blue doesn’t it make sense to return a page dedicated to blue?
PPC advertisers understand the value of having a landing page that matches the query. PPC advertisers understand the value of an optimized ad for inspiring targeted and converting click-through. Organic SEO should follow suit. A dedicated organic page can utilize a specific title and meta description for the same purpose. This means building specific links to specific pages.
I don’t think it’s adequate for the search user to query babysitting for boys and get a page for babysitting in general. So why build links to a general page when a specific page will not only be more relevant but convert better?
2. Hubs Getting back to Brett’s theme pyramid, imo general anchors should point to general pages. Specific anchors should point to the specific pages. I don’t understand why people are trying to obtain specific anchors to general pages.
Why are hub pages being created that are simply a big page-o-links to specific pages? Hubs are great starting points, imo they should be more than a page of links. I think this is especially critical for e-commerce where high level topics include brands or kinds of products and sub-pages include models or specific manufacturers.
These second level pages can be cultivated to perform for more general terms, but also in conjunction with, for example buy-cycle long tail phrases like reviews, comparison, versus, etc. Take that into account for the link building.
3. Is the home page really the most relevant page of the link? Here is another place where link building is wasted, imo. I think it makes sense to focus on relevance/links to supporting pages that then create a groundswell of relevance back to the home page for the more general terms.
Reviewing affiliate conversions and AdSense earnings, it’s been my experience that specific pages perform better than general home pages. If you’re lucky or by design people will click through to the pages they are looking for. But shouldn’t you be showing those pages to the user first? And don’t you think the search engines want to show those specific pages too? I think this may explain some ranking drops some people are experiencing for home pages that used to rank for multiple terms.
4. Longtail Matching This is where on page SEO comes into play. This refers to geographic and buy-cycle phrases. Building partial matches works, imo. Someone showed me a site that was a leader in specific searches but those pages would perform better if they had the names of cities and provinces on the page. Ranking for Babysiting for Boys is fine, but Babysiting for Boys + (on page) Tampa is better. “

Source: webmasterworld.com/link_development/3676520.htm

matt cutts says widgets are ok as long as its not abused

In a recent interview with Eric, Matt Cutts Google’s Web Spam Head has agreed that widgets are a type of link bait if used in a proper way.

We at Search Engine Genie provide PageRank Button a useful Widget where users don’t need to have Google toolbar to view the PageRank of your page. They can just view the PageRank from the button we provide you. Our PageRank Button users our custom coding to query Google’s Database to query for PageRank of a page and will display it for you on your website. We are in process of developing more widgets especially a widget which will query Google, Yahoo, MSN for Number of pages indexed, number of back links and will display it on your page. It will be released in a week.

Matt Cutts also re-iterated Widgets for the purpose of Spamming the search engines cannot be accepted. Some of them are like hiding links in a Web Counter or linking to any random site for the benefit of pushing the linking page’s rankings etc. Also links in non-embedded tag or no script when using widgets is spam. We at Search Engine Genie never resort to those type of tactics.

We already discussed this before many aggressive SEOs contact word press theme developers and insert their link as a credit back to their site. This is again an aggressive tactic and Matt Cutts has warned not to use such tactics to boost Search Engine Rankings.

You can expect lot more widgets from Search Engine Genie in coming future. Our programmers are working towards it. We want Search Engine Genie to be an useful hub webmasters and site owners.

Good Luck,
Search Engine Genie Team

Not Enjoying all these spams

I get really ****** off when i see emails like this ending up in our company mail iD.

“Providing you 100% Manual Directory Submissions With Page Rank Details.

I am Niraj from India.
Providing you 100% Manual Directory Submissions With Page Rank Details.
I have one year of experience of directory submissions work.
and I am done 1000 directory submissions work all are manually in 8 to 10 hours or so.
I am doing it every day. It’s my Job and passions as well.
And therefore I get $500 (Rs. 20000) per month. All because of Directory Submissions work.
You would be quite get surprise that my salary increase because of that below reason.
Before six month my salary is $250 (10,000) and I get other same kind of directory submissions job in one of our competitor company suddenly I put resignation in my firm.
And my manager told me that why u should leave our firm. My answer is that I will get $375 (Rs. 15000) per month suddenly my manager double my salary put my increment 100% and give me $500 (Rs. 20000) per month. And told me that never think to leave our company.

I am the only person who done 1000 directory submissions in a one day (8 to 10 Hours).

And then I got an idea to start my business own.

And providing manually Directory Submissions Service.

At this below price I will get some order in small amount directory submissions work like 5 to 10 sites directory submissions in one month.
100 Directories $10.00250 Directories $20.00500 Directories $35.00750 Directories $ 45.001000 Directories $65.00

But I can’t get any regular client yet for directory submissions work.
I think you are one that client that’s why I describe you all that.

R u give me regularly that kind of work.
I have a staff of five person they can submit 500 Directory per day as well.
I am sure u will find grate quality as well.
RegardsNiraj Patel”

I would have expected atleast some good english this letter is horribly written i can’t believe how he can expect to get any business from it.

Google And Microsoft still fighting for yahoo

Mattcutts reiterates Yahoo Directory has plenty of Pagerank Internally.

Webmaster world has an interesting discussion about why Yahoo Directory is showing a grey bar for lot of pages. We already discussed here why a webpage has Grey Pagerank display. Most probably the reasons for Grey Pagerank is one of the reason we addressed in our article. Now webmaster world members are thinking Google has purposely imposed a Grey bar penalty for yahoo directory to reduce the Competition. For major sites like Yahoo directory Grey pagerank display could just be the problem inner pages are facing for many established sites. Google has imposed some sort of automated filter for inner pages of a site if the pages don’t have good external links or doesn’t feel its valuable. We see this across many of our pages in our site. I feel this is just temporary and Matt Cutts has cleared this up.

Matt Cutts replied this thread ” It looks like it’s just a matter of canonicalizing upper vs. lowercase as to why some of the subdirectories look the way they do in the toolbar. I just wanted to reiterate that the Yahoo Directory has plenty of PageRank in our internal systems.”

Search Engine Genie May traffic reached 140,000 Uniques

We are proud to announce that we reached 140,000 Unique Visitors in the Month of May. May was the largest month for us and we are very happy that we became a good Hub for webmasters. It totalled 3,622,285 hits.

Our most favourite and the most visited area is our tools section. If you haven’t checked out that page please check it out here http://www.searchenginegenie.com/seo-tools.htm

June Ranking drop reported for lot of sites

Webmaster world members report ranking loss for lot of sites in first week of June. We had some of our client sites shaken but not to the extent discussed in that thread here

www.webmasterworld.com/google/3668739.htm

A member posted the following message which will give a little insight on what is being discussed

“Initially, I thought there were some problems with the geo filtering being screwed up with regards to the UK, but I’m not sure about this statement in isolation. Maybe it’s a bug and maybe it’s not.
Since it’s hard to pinpoint we really need a lot of information to decipher the problem or adjustment that G has put in place . If it is only UK related sites, then my hunch is that this could be rolled out in other regions with more aggressive filtering.
Some things I’d like to know or qualify , especially from the long established members here or folks with long established sites, are things like this :
– is this purely selective – is it only high PR sites and if so what level of PR – is it only UK related sites and does that mean the TLD and/or hosting [ chief suspect is geo filtering issues ] – do these sites have an inbalance of linking techniques e.g. lot’s of navigation IBL’s , footer IBL’s , – do these sites publish frequent content
My observation so far is that it has been
– highly selective in a competitve niche to a minority of sites [ total stability around the site i watch ]
– effected by a combination of factor [ not sure what right now ie one factor in isolation isn’t enough to send a site down, more one event combined with another is. This is because I’m observing others using the same techniques which are unaffected ]
-effected by introduction of high PR link/s , leading to – recent upward PR increases [ not visible on toolbar ]which have caused a re assessment of the site’s “trust” rank. – it only effects UK TLD’s [ need more info on this ] – a further discounting of low value pages bringing the overall PR down – thin affiliate sites or sites with aggregated content been only effected [ not 100% on this – just some sites I’m watching ] – linking stagnation or momentum altered – lack of fresh , original content
Actually, my feeling is that it’s nothing new , it’s just more aggressive in it’s selection of sites
In the case of one site I’m observing, for any phrase or content [ exact match and broad match ] the whole site has been tanked to between -40 to -60 on phrases that should rank. Not one single exception. When it initially disappeared from Google it was completely off the index for 3 days.
This might correspond to recent discussion by Googler John Mu about the – 60 penalty which appears to have been acknowledged , which would seem to be based on a recent change at G. Some folks have reported improvements coming back quickly with a site clean up.
But there’s not enough reports to be sure.
My concern is that the recovery could be indefinite and have effected the trust rank of effected sites – and of course communicating with G through WMT leaves webmasters are exposed to hand checks which could expose other inadvertent nasties and one way communication. “

Sergey plans his space invasion

Losing Viacom Lawsuit might cost 250$ Billion for Google.

Couple of weeks back we reported on the lawsuit by Viacom on Youtube and Google for allowing its copyrighted videos to be posted on Youtube.

Google responded strongly in their counter filing in Court. Google’s filing says “By seeking to make carriers and hosting providers liable for Internet communications, Viacom’s complaint threatens the way hundreds of millions of people legitimately exchange information, news, entertainment, and political and artistic expression,” . We strongly supported Google’s claim.

Doing further research on Viacom’s claim we were able to find some hard core facts. What currently looks like a small lawsuit might burst into a major Nuke explosion if Google ever looses the lawsuit. Viacom claims Youtube has more than 150,000 copyright videos and it claims a Billion dollar for it. So what happens if Google wins this lawsuit i am sure other companies won’t sit quite.
Companies like CBS, NBC will jump in and will claim their own damages like this Google has to faces lots of companies around the world. I am sure just a lost lawsuit in Youtube will cost Google 50 Billion dollars if other companies claim their share.

Google is a search engine which was developed using other web site’s information in their search results. They do have a cache of copyrighted pages crawled on the web so if Youtube is wrong then Google search is wrong too and with all the billions of sites out there Google will go Bankrupt. I estimate Google will need to pay 200 Billion Dollars. Google news also faced a recent major lawsuit from Belgium newspaper group. They want more than 75 million dollars since their news appeared in Google news.

Its Seems Everyone needs a piece of the Google PIE.

Look the following setup of images i tried to portray the 2 lawsuits.

This image shows Google Kingdom and does it look like Sergey brin on the King’s chair 😉

This is Google country guys fishing in Viacom territory. Is Google responsible for this?

Google country guys selling fishes that are taken from Viacom territory river.

This image criticises the Belgium Newspaper group. Goats from the Belgium Newspaper group territory are grazing in Google’s territory.

Google’s Market share / wealth

Viacom and Belgium Newspaper claim

Vijay

How Google handles Scrapers – Nice information from Google team

Its been a long battle between Google, webmasters and content thieves who scrap information from a website and display it on their website to get traffic. Many Webmasters had been complaining for a long time about this problem. As far as i know Google is already doing a good job with content thieves and scraper sites. Now they have opened up with their inner workings on how they tackle this problem.

We tackle 2 types of dupe content problems one within a site and other with external sites. Dupe content within a site can easily be fixed. I am sure we have full control over it. We can find all potential areas which might create 2 pages of same content and prevent one version from crawling or remove any links to those pages which might be duplicates.

External sites are always a problem since we don’t have any control over it. Google says they are now effectively tracking down potential duplicates and give maximum credit to the Original source and filter out rest of the duplicates.

If you find a site which is ranking above you using your content Google says

1. Check if your content is still accessible to our crawlers. You might unintentionally have blocked access to parts of your content in your robots.txt file.
2. You can look in your Sitemap file to see if you made changes for the particular content which has been scraped.
3. Check if your site is in line with our webmaster guidelines.

For more information read this official Blog posting