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{"id":1020,"date":"2011-07-26T09:21:50","date_gmt":"2011-07-26T13:21:50","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/blog-seo\/?p=1020"},"modified":"2011-07-26T09:21:50","modified_gmt":"2011-07-26T13:21:50","slug":"what-impact-does-page-bloat-have-on-google-rankings","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/blog-seo\/what-impact-does-page-bloat-have-on-google-rankings\/","title":{"rendered":"What impact does &#8220;page bloat&#8221; have on Google rankings?"},"content":{"rendered":"<p><center><iframe loading=\"lazy\" width=\"560\" height=\"349\" src=\"http:\/\/www.youtube-nocookie.com\/embed\/B8RQHgV0IAU?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/center><\/p>\n<p>A question from Deepesh in New York. Deepesh asks, &#8220;What impact does &#8220;page bloat&#8221; have on Google rankings? Most of the winners in SEO seem to have very simple pages (very few image HTML-only design) \u2013 sometimes to the detriment to the user in a poorly designed page.&#8221;<\/p>\n<p>I wouldn\u2019t jump to conclusions. Back in the early days of Google we used to trunk aid data about a 100 kilobytes. So if you\u2019ve had page-bloat back then, I could imagine that your content might got snipped off a half way through and we wouldn\u2019t see all of it. But Google does a much better job of seeing the entire page now; we don\u2019t trunk aid at 100 Kb\u2019s anymore we can deal with a larger page. So I wouldn\u2019t really worry about page-bloat, we tend to do a very good job of finding the content. So if you have extra images don\u2019t worry about that, if you have extra HTML markup don\u2019t worry about that. I think the assumption that only the SEOed pages that don\u2019t have very many images or they have very thin HTML designs are the winners, I\u2019m not sure I\u2019d agree with that, because if you think about it, there are a lot of really good sites and well known brands, they do well and they often have very big pages, they might have flash they might have a lot of images or things like that. So there might be some niches where you might where you paying attention to and looks like only these focused pages with a lot of content do well. But we try to return the best page the most relevant page no matter what the query is. So don\u2019t worry about it to the degree you are going to start making radical changes pruning down content. Go ahead and do what you think is the best for your users the most informative and relative pages that you can make and we\u2019ll try to return that and we do a very good job of handling bloat and finding what the real content is on the real page.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A question from Deepesh in New York. Deepesh asks, &#8220;What impact does &#8220;page bloat&#8221; have on Google rankings? Most of the winners in SEO seem to have very simple pages (very few image HTML-only design) \u2013 sometimes to the detriment to the user in a poorly designed page.&#8221; I wouldn\u2019t jump to conclusions. Back in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1020","post","type-post","status-publish","format-standard","hentry","category-mattcutts-video-transcript"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts\/1020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/comments?post=1020"}],"version-history":[{"count":1,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts\/1020\/revisions"}],"predecessor-version":[{"id":1021,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts\/1020\/revisions\/1021"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/media?parent=1020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/categories?post=1020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/tags?post=1020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}