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{"id":477,"date":"2008-05-04T15:43:00","date_gmt":"2008-05-04T19:43:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/blog-seo\/matt-cutts-on-web-spam-in-recent-web-2-0-conference-oreilly\/"},"modified":"2012-09-20T01:54:57","modified_gmt":"2012-09-20T05:54:57","slug":"matt-cutts-on-web-spam-in-recent-web-2-0-conference-oreilly","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/blog-seo\/matt-cutts-on-web-spam-in-recent-web-2-0-conference-oreilly\/","title":{"rendered":"Matt cutts on web spam in recent web 2.0 Conference Oreilly"},"content":{"rendered":"<p>Here you can find some tips about combating spam from Google&#8217;s Matt Cutts head of Google&#8217;s Webspam team and an engineer who&#8217;s been working on the problem for eight years. During a speech at the Web 2.0 Expo Matt Cutts explained about countering Web spam as-<\/p>\n<blockquote><p>&#8220;Spammers are human,&#8221; Cutts said. &#8220;You have the power to raise their blood<br \/>pressure. Make them spend more time and effort&#8230;If spammer gets frustrated,<br \/>he&#8217;s more likely to look for someone easier.&#8221; How? Forthwith, some tips for<br \/>those who manage their own or others&#8217; Web sites. \u2022 Use captcha systems to make<br \/>sure real people, not bots, are commenting on your site. He uses a simple math<br \/>puzzle&#8211;what&#8217;s 2 + 2?&#8211;but he also likes KittenAuth, which makes people identify<br \/>kitten photos. One blogger merely requires people to type the word &#8220;orange&#8221; into<br \/>a field. &#8220;The vast majority of bots will never do that,&#8221; Cutts said. \u2022<br \/>Reconfigure software settings after you&#8217;ve installed it. A little modification<br \/>of various settings will throw bots off the scent. &#8220;If you can off the beaten<br \/>path, away from default software installations, you&#8217;ll save yourself a ton of<br \/>grief,&#8221; he said. \u2022 Employ systems that rank people by trust and reputation. For<br \/>example, eBay shows how long a person has been a member and how satisfied others<br \/>are with transactions with that person. \u2022 Don&#8217;t be afraid of legitimate<br \/>purveyors of search-engine optimization services. &#8220;SEO is not spam. Google does<br \/>not hate SEO,&#8221; Cutts said. &#8220;There are plenty of white-hat SEO (companies) who<br \/>can help you out.&#8221; Registering your Web site at Google&#8217;s Webmaster Central site<br \/>can help find bogus search-engine optimization tricks others may use on your<br \/>site, such as keywords written in white text on white backgrounds, he added.<\/p>\n<\/blockquote>\n<p>Speech by Matt Cutts was very information he did say white hat SEO companies are definitely recommended and its not difficult to find a good SEO company. He recommends comment authentication since there are a lot of blog spam lurking out there. Mattcutts has been a major link between webmasters and Google.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here you can find some tips about combating spam from Google&#8217;s Matt Cutts head of Google&#8217;s Webspam team and an engineer who&#8217;s been working on the problem for eight years. During a speech at the Web 2.0 Expo Matt Cutts explained about countering Web spam as- &#8220;Spammers are human,&#8221; Cutts said. &#8220;You have the power [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,14],"tags":[],"class_list":["post-477","post","type-post","status-publish","format-standard","hentry","category-google","category-mattcutts-video-transcript"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts\/477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/comments?post=477"}],"version-history":[{"count":1,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts\/477\/revisions"}],"predecessor-version":[{"id":1153,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts\/477\/revisions\/1153"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/media?parent=477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/categories?post=477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/tags?post=477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}