<\/embed><\/object><\/p>\nA difficult question from Paddy Moogan in the UK. \u201cHi Matt what are you opinions on optimizing an Ecommerce website where the main pages\/products may not necessarily be rich in content?<\/p>\nThat\u2019s a tough question, alright. Essentially you are saying here\u2019s a place where you can buy products and there\u2019s not a lot of content or may be the content is duplicated from a bunch of places. So my short answer is put on your user-hat. If you type in a product and you get a ton of places to buy things and there\u2019s no real information on that page and there\u2019s no real value add and all you get is places to buy then you get pretty annoyed. In fact whenever we ask your users, what\u2019s the top issue for you these days it\u2019s less about web spam like cloaking or hidden text or other stuff like that and more about search quality issue, Oh I don\u2019t like how many commercial results I see or I get too many products or too many comparison shopping sites or things like that. So that\u2019s the sentiment that we\u2019ve heard a lot and what you should be asking yourself is do I want to take that step do I want to make and ecommerce site if I don\u2019t have a lot of original content or value add or if I have a lot of duplicate content or if it\u2019s in a fillet feed and if there\u2019s really not that much that I\u2019m adding to it and so I\u2019d ask you, if you really want to jump into that and start optimizing that or do you want to look into something more original something more compelling some other hook that you could get a lot of visitors for and so my advice is, if possible think about how you can move towards that high value add, unique sort of site not just a site that somebody might view it as cookie cutter or they get annoyed about if they land and find a page just looks like 500 other pages that they have just seen on the web. So those are the sort of things to think about.<\/p>\n","protected":false},"excerpt":{"rendered":"A difficult question from Paddy Moogan in the UK. \u201cHi Matt what are you opinions on optimizing an Ecommerce website where the main pages\/products may not necessarily be rich in content? That\u2019s a tough question, alright. Essentially you are saying here\u2019s a place where you can buy products and there\u2019s not a lot of content […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-845","post","type-post","status-publish","format-standard","hentry","category-mattcutts-video-transcript"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts\/845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/comments?post=845"}],"version-history":[{"count":2,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts\/845\/revisions"}],"predecessor-version":[{"id":847,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts\/845\/revisions\/847"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/media?parent=845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/categories?post=845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/tags?post=845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
A difficult question from Paddy Moogan in the UK. \u201cHi Matt what are you opinions on optimizing an Ecommerce website where the main pages\/products may not necessarily be rich in content?<\/p>\n
That\u2019s a tough question, alright. Essentially you are saying here\u2019s a place where you can buy products and there\u2019s not a lot of content or may be the content is duplicated from a bunch of places. So my short answer is put on your user-hat. If you type in a product and you get a ton of places to buy things and there\u2019s no real information on that page and there\u2019s no real value add and all you get is places to buy then you get pretty annoyed. In fact whenever we ask your users, what\u2019s the top issue for you these days it\u2019s less about web spam like cloaking or hidden text or other stuff like that and more about search quality issue, Oh I don\u2019t like how many commercial results I see or I get too many products or too many comparison shopping sites or things like that. So that\u2019s the sentiment that we\u2019ve heard a lot and what you should be asking yourself is do I want to take that step do I want to make and ecommerce site if I don\u2019t have a lot of original content or value add or if I have a lot of duplicate content or if it\u2019s in a fillet feed and if there\u2019s really not that much that I\u2019m adding to it and so I\u2019d ask you, if you really want to jump into that and start optimizing that or do you want to look into something more original something more compelling some other hook that you could get a lot of visitors for and so my advice is, if possible think about how you can move towards that high value add, unique sort of site not just a site that somebody might view it as cookie cutter or they get annoyed about if they land and find a page just looks like 500 other pages that they have just seen on the web. So those are the sort of things to think about.<\/p>\n","protected":false},"excerpt":{"rendered":"
A difficult question from Paddy Moogan in the UK. \u201cHi Matt what are you opinions on optimizing an Ecommerce website where the main pages\/products may not necessarily be rich in content? That\u2019s a tough question, alright. Essentially you are saying here\u2019s a place where you can buy products and there\u2019s not a lot of content […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-845","post","type-post","status-publish","format-standard","hentry","category-mattcutts-video-transcript"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts\/845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/comments?post=845"}],"version-history":[{"count":2,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts\/845\/revisions"}],"predecessor-version":[{"id":847,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts\/845\/revisions\/847"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/media?parent=845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/categories?post=845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/tags?post=845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}