<\/embed><\/object><\/p>\nTons of questions from the UK! J from London asks \u201cDoes stripping file extensions from URLs (site.com\/folder\/page\/html versus site.com\/folder\/page have demonstrable benefit in the SERPs?\u201d<\/p>\nI don\u2019t really think it does and personally I would not do that. People like to know that it\u2019s a html page that they are hitting. If you have a directory then, sure have a directory, but personally if you do not have .html then if your web server is not configured correctly we are making guesses about is it a pdf or is it a .exe or is it a cfm all the different mime types that there are trying to figure out what type of content it is. So if possible I would probably just stick with the standard convention have something like htm or html, users understand that, they don\u2019t get confused they won\u2019t be quite as cautious about clicking on a result. So it doesn\u2019t make much difference in core ranking but I think behaviorally and not making something that a rough edge that people would get stuck on or worry about so I would probably stick with having the extension, having the html or something like that.<\/p>\n","protected":false},"excerpt":{"rendered":"Tons of questions from the UK! J from London asks \u201cDoes stripping file extensions from URLs (site.com\/folder\/page\/html versus site.com\/folder\/page have demonstrable benefit in the SERPs?\u201d I don\u2019t really think it does and personally I would not do that. People like to know that it\u2019s a html page that they are hitting. If you have a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-849","post","type-post","status-publish","format-standard","hentry","category-mattcutts-video-transcript"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts\/849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/comments?post=849"}],"version-history":[{"count":2,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts\/849\/revisions"}],"predecessor-version":[{"id":851,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts\/849\/revisions\/851"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/media?parent=849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/categories?post=849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/tags?post=849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Tons of questions from the UK! J from London asks \u201cDoes stripping file extensions from URLs (site.com\/folder\/page\/html versus site.com\/folder\/page have demonstrable benefit in the SERPs?\u201d<\/p>\n
I don\u2019t really think it does and personally I would not do that. People like to know that it\u2019s a html page that they are hitting. If you have a directory then, sure have a directory, but personally if you do not have .html then if your web server is not configured correctly we are making guesses about is it a pdf or is it a .exe or is it a cfm all the different mime types that there are trying to figure out what type of content it is. So if possible I would probably just stick with the standard convention have something like htm or html, users understand that, they don\u2019t get confused they won\u2019t be quite as cautious about clicking on a result. So it doesn\u2019t make much difference in core ranking but I think behaviorally and not making something that a rough edge that people would get stuck on or worry about so I would probably stick with having the extension, having the html or something like that.<\/p>\n","protected":false},"excerpt":{"rendered":"
Tons of questions from the UK! J from London asks \u201cDoes stripping file extensions from URLs (site.com\/folder\/page\/html versus site.com\/folder\/page have demonstrable benefit in the SERPs?\u201d I don\u2019t really think it does and personally I would not do that. People like to know that it\u2019s a html page that they are hitting. If you have a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-849","post","type-post","status-publish","format-standard","hentry","category-mattcutts-video-transcript"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts\/849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/comments?post=849"}],"version-history":[{"count":2,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts\/849\/revisions"}],"predecessor-version":[{"id":851,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts\/849\/revisions\/851"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/media?parent=849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/categories?post=849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/tags?post=849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}