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{"id":90,"date":"2004-11-30T00:22:00","date_gmt":"2004-11-30T04:22:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/blog-seo\/bait-and-switch-of-content-is-considered-spam-in-dmoz\/"},"modified":"2012-09-20T06:24:55","modified_gmt":"2012-09-20T10:24:55","slug":"bait-and-switch-of-content-is-considered-spam-in-dmoz","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/blog-seo\/bait-and-switch-of-content-is-considered-spam-in-dmoz\/","title":{"rendered":"Bait and switch of content is considered spam in Dmoz"},"content":{"rendered":"<p>A very good explanation by an active Dmoz editor named hutcheson on switching content on domains, Dmoz on strict on content quality of sites and when someone cheates by switching content site will be removed from dmoz, A very good explanation below,<\/p>\n<blockquote><p>&#8220;Bait and switch&#8221; is when we list a site based on its content, and then the<br \/>webmaster changes the content to something else &#8220;not related.&#8221; For us, it is<br \/>sabotage &#8212; the single most harmful thing a webmaster can do to the directory.<br \/>We take it very seriously. Normally we immediately go on a crusade to expunge<br \/>all that webmaster&#8217;s sites with extreme prejudice. This is not &#8220;revenge&#8221; &#8212; this<br \/>is our way to protect the directory from further acts of sabotage.If we weren&#8217;t<br \/>talking to you here, that&#8217;s where your sites would be already. They aren&#8217;t yet,<br \/>but you need to understand that this is deadly serious to us. And, now that you<br \/>understand that, there need to be no more &#8220;switches.&#8221; OK, for now both sites are<br \/>removed from the directory. I repeat, this is not the permanent ban. Yet. Since<br \/>you&#8217;re here and we can talk to you, we can try to start fresh. Another background<br \/>bit of information: the ODP is not a listing service for the benefit of you, the<br \/>webmaster. It&#8217;s a site finding service for the benefit of surfers. Our guideline<br \/>is: if a site is useful for surfers and we can list it, then we do. There are two<br \/>parts there. It has to be useful. And sometime in the past, your automotive site<br \/>convinced an editor it might be useful. (That&#8217;s a high compliment &#8212; most<br \/>automotive classified sites are not accepted.)But the other part is, we have to<br \/>be able to list it. And this implies, we have to have a definition of a &#8220;site&#8221;<br \/>so we can distinguish what constitutes a &#8220;site&#8221;; that definition has to<br \/>distinguish few enough different &#8220;sites&#8221; that we can list them all. This means<br \/>we don&#8217;t try to list every page of every site: just the main page. And when we<br \/>see one entity with multiple domain names, we treat all the content on all the<br \/>domains as one site, if that makes sense. Now, classified ads sites are, um,<br \/>oversubmitted. Most of them are worthless, and many people who have a<br \/>classified-ads engine try to abuse us by creating lots of little sites that use<br \/>the same (or similar) engines on lots of different topics, and then submit them<br \/>all to us. But much larger, name-brand, reputable classified-ads sites have only<br \/>one listing because they aren&#8217;t depending on spamming us for their promotion, so<br \/>they put everything on one domain. That&#8217;s not fair to the users, and it&#8217;s<br \/>certainly not fair to the good sites. So we are very strict on &#8220;entities.&#8221; One<br \/>entity, one site unless there&#8217;s a really good reason otherwise. And having<br \/>several different classifications of ads is not a good reason. Here&#8217;s where you<br \/>came in, unwittingly imitating the techniques of the &#8220;ancient legions of<br \/>big-time spammers.&#8221; And &#8212; no problem, we know how to handle that, we&#8217;ve had<br \/>lots of practice: &#8220;Find the main page, list it, problem taken care of.&#8221; We don&#8217;t<br \/>want much flexibility in the guidelines here: we&#8217;re better served by letting you<br \/>link to all your own pages (no matter what domain they are on) and leting us<br \/>focus on reviewing someone else&#8217;s site. Until the bait-and-switching started up.<br \/>(Well, we know how to solve that problem, too, if necessary.)So we won&#8217;t ask<br \/>&#8220;how can you get two listings?&#8221; We&#8217;ll discuss &#8220;do you get one or zero listings?<br \/>If you get one, which is the best URL to use, and which is the best category to<br \/>put it in?&#8221;So talk to us:&#8211; Commit to one main URL (we don&#8217;t care how many other<br \/>URLs you have so long as you don&#8217;t submit them; if you need to change the main<br \/>URL, we have an &#8220;update URL&#8221; link)&#8211; Commit to leaving the major types of<br \/>content be accessible from that URL (we don&#8217;t mind additions or changes in<br \/>content, so long as the description we have still remains accurate &#8212; or you<br \/>request an &#8220;Update URL&#8221; to correct it).&#8211; Get the basic links in place (we don&#8217;t<br \/>mind site redesigns) and we can look at the site. The forum limits apply: we<br \/>can&#8217;t argue about placement, but we can make sure we&#8217;re seeing the content you<br \/>meant to feature.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>A very good explanation by an active Dmoz editor named hutcheson on switching content on domains, Dmoz on strict on content quality of sites and when someone cheates by switching content site will be removed from dmoz, A very good explanation below, &#8220;Bait and switch&#8221; is when we list a site based on its content, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-90","post","type-post","status-publish","format-standard","hentry","category-spam"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts\/90","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/comments?post=90"}],"version-history":[{"count":1,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts\/90\/revisions"}],"predecessor-version":[{"id":1648,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/posts\/90\/revisions\/1648"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/media?parent=90"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/categories?post=90"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/blog-seo\/wp-json\/wp\/v2\/tags?post=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}