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{"id":147,"date":"2009-12-06T09:37:00","date_gmt":"2009-12-06T13:37:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/copywriting-blog\/headlines-play-a-vital-role\/"},"modified":"2009-12-06T09:37:00","modified_gmt":"2009-12-06T13:37:00","slug":"headlines-play-a-vital-role","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/headlines-play-a-vital-role\/","title":{"rendered":"Headlines play a vital role"},"content":{"rendered":"<div style=\"text-align: justify;\">In any marketing piece, headline should be given utmost importance. Creating a headline swipe file makes good sense.<\/p>\n<p>What a good headline is supposed to achieve?<\/div>\n<ul style=\"text-align: justify;\">\n<li>Attract attention of your prospect.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>It should deliver a understandable message.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>It should enable the prospect to read your article. <\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>Prospect should understand what&#8217;s in it for him.<\/li>\n<\/ul>\n<div style=\"text-align: justify;\">In most of the advertising materials you&#8217;ll see that their are several sub-headlines in the copy. Make sure that sub-headlines fit the parameters above.<\/p>\n<p>Some ideas as how to start a headline<\/p>\n<\/div>\n<ul style=\"text-align: justify;\">\n<li>Do you struggle with&#8230;.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li> Discover&#8230;..<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>10 ways to&#8230;&#8230;<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>Learn exactly How&#8230;..<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>7 Amazing strategies to&#8230;..<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>A Guide to&#8230;..<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>7 Sure-Fire Tips for&#8230;.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>Tips on&#8230;..<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li> Learn how to start&#8230;..<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>10 Steps to&#8230;..<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>5 Action Ideas to Get&#8230;.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>The 7 Secrets to&#8230;..<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li> Learn how to Explode&#8230;..<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>Proof that&#8230;.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>Uncover&#8230;.<\/li>\n<\/ul>\n<div style=\"text-align: justify;\">By using these headlines you can create great article and advertising headlines. These are just a few examples. If you have more interesting headlines let us know.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In any marketing piece, headline should be given utmost importance. Creating a headline swipe file makes good sense. What a good headline is supposed to achieve? Attract attention of your prospect. It should deliver a understandable message. It should enable the prospect to read your article. Prospect should understand what&#8217;s in it for him. In [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-147","post","type-post","status-publish","format-standard","hentry","category-seo-copywriting"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/posts\/147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/comments?post=147"}],"version-history":[{"count":0,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/posts\/147\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/media?parent=147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/categories?post=147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/tags?post=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}