What do you think is common in blogging and good copy writing? It is the conversational style that appears in both blog and a well written copy. Since the conversational writing style is a personalized form, there have been relaxations regarding strict grammatical rules for communicating effectively. Often you find sentences ending with prepositions, a technical word would dangle at the end or even abbreviations are used in the place of em dash. All this is basically incorporated to get the feel of talking into the content.<\/p>\n

But this informal style of writing doesn\u2019t give you the authority to mess up with all the grammatical rules. You need to avoid mistakes that would affect your credibility. Even though it is true that the message that has to be conveyed is more important, some people are very particular about the grammar and they simply would not subscribe or link to your blog if it lacks authenticity.<\/p>\n

Using \u2018you\u2019re\u2019 instead of \u2018your\u2019<\/strong>: This is a common mistake that most copy writers commit. You can easily avoid this error if you simply take a second and think about what you are trying to convey. Basically \u2018your\u2019 is a possessive pronoun which is used to indicate some possessions. For e.g.: your blog, your website. Whereas \u2018you\u2019re\u2019 is the contraction for \u2018you are\u2019 as in \u2018you\u2019re writing a blog for many reasons\u2019.<\/p>\n

Messing up \u2018it\u2019s\u2019 with \u2018its\u2019<\/strong>: It is yet another common confusion among the copywriters who use it\u2019s in the place of its. This can also be avoided by thinking through what you are trying to say. \u2018It\u2019s\u2019 is a contracted version of \u2018it is\u2019 or \u2018it has\u2019; like \u2018It\u2019s easy to avoid spelling mistakes\u2019. On the other hand, \u2018its\u2019 is a possessive pronoun as in \u2018The company is losing its identity\u2019. There is actually a golden rule of thumb; if you have doubtful about using \u2018its\u2019, just repeat your sentence out loud using \u2018it is\u2019 instead. If that sounds senseless, then \u2018its\u2019 is the right word.<\/p>\n

\u2018There\u2019 v\/s \u2018their\u2019<\/strong>: This mistake happens occasionally to everyone often as a complete typo. The only way to prevent it is by looking for the error during proofreading. \u2018There\u2019 is used as a reference to a place (She wants to go there) or as a pronoun (There is no money). Whereas \u2018their\u2019 is a plural possessive pronoun.\u00a0 For e.g.: It is their house. If you want to get rid of the confusion, ask yourself if you are talking about more than one person and something that they possess. If yes, then you need to use \u2018their\u2019.<\/p>\n

Confusing \u2018affect\u2019 with \u2018effect\u2019<\/strong>: Even the grammar experts would pause while before using affect and effect at the right place. As with any other grammatical errors, you just need to take a second and understand the whole sentence before using the words. Basically \u2018affect\u2019 is a verb and \u2018effect\u2019 is a noun. For e.g.: \u2018Your spendthrift nature will affect your wealth\u2019 and \u2018Your character will have an effect on your child\u2019. The confusion can be clarified by putting \u2018the\u2019 in front of the prospect word. It has to be noted that \u2018the\u2019 will not come in front of a verb. So it won\u2019t come in front of affect.<\/p>\n","protected":false},"excerpt":{"rendered":"

Even though it is true that the message that has to be conveyed is more important, some people are very particular about the grammar and they simply would not subscribe or link to your blog if it lacks authenticity.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-187","post","type-post","status-publish","format-standard","hentry","category-seo-copywriting"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/posts\/187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/comments?post=187"}],"version-history":[{"count":3,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/posts\/187\/revisions"}],"predecessor-version":[{"id":190,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/posts\/187\/revisions\/190"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/media?parent=187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/categories?post=187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/tags?post=187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}