{"id":191,"date":"2010-09-06T06:49:45","date_gmt":"2010-09-06T10:49:45","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/copywriting-blog\/?p=191"},"modified":"2012-09-21T02:11:03","modified_gmt":"2012-09-21T06:11:03","slug":"good-web-writing","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/good-web-writing\/","title":{"rendered":"Good web writing"},"content":{"rendered":"

Always use immediate language as internet is here to stay:<\/p>\n

Be active:<\/span><\/p>\n

Always use active verbs in the present tense: So instead of:<\/p>\n

Lot of comments was received by us<\/p>\n

Say<\/p>\n

We received lot of comments.<\/p>\n

Be positive:<\/span><\/p>\n

Always be upbeat. If you say:<\/p>\n

Due to high number of comments we receive, we can’t respond to every email.<\/p>\n

It\u00a0makes your respondent feel why bother? It’s better to say:<\/p>\n

We read customer’s comments with interest, even though we cannot respond individually. Thank you for helping us in making this a better site.<\/p>\n

Be direct:<\/span><\/p>\n

Go to clubs to make friends, have fun and learn.<\/p>\n

Is easier to understand than:<\/p>\n

If you want to make friends and you are a fun-loving sort of person who likes learning, then click on the club button at the top of\u00a0the page.<\/p>\n","protected":false},"excerpt":{"rendered":"

Always use immediate language as internet is here to stay: Be active: Always use active verbs in the present tense: So instead of: Lot of comments was received by us Say We received lot of comments. Be positive: Always be upbeat. If you say: Due to high number of comments we receive, we can’t respond […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-191","post","type-post","status-publish","format-standard","hentry","category-copywriting"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/posts\/191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/comments?post=191"}],"version-history":[{"count":6,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/posts\/191\/revisions"}],"predecessor-version":[{"id":271,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/posts\/191\/revisions\/271"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/media?parent=191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/categories?post=191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/tags?post=191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}