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{"id":384,"date":"2014-05-09T08:13:20","date_gmt":"2014-05-09T12:13:20","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/copywriting-blog\/?p=384"},"modified":"2017-07-07T05:02:14","modified_gmt":"2017-07-07T09:02:14","slug":"googles-hummingbird-update","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/googles-hummingbird-update\/","title":{"rendered":"Google&#8217;s Hummingbird update"},"content":{"rendered":"<p><b>Hummingbird <\/b><\/p>\n<p>Hummingbird is an entirely new updated search algorithm incorporating new technology combined with older features of the existing algorithms. It approaches search engine queries in an intelligent way that instead of looking at the individual words that match with the keywords of finding page, the algorithm aims to understand what the users intention was \u2013 figuring out the reason what exactly the user looking for to search. This release is basically a platform that enables Google to better handle \u201cconversational\u201d search queries.<\/p>\n<p><b>Working strategies of Hummingbird<\/b><\/p>\n<p>The major change what made Hummingbird to be so special than past versions of the Google algorithms is that its conversational search.<\/p>\n<p>For example, if you search for \u2018shipping companies near me\u2019, then Hummingbird knows that \u2018near me\u2019 might mean where you are when you\u2019re searching, it understands the user searches for the shipping services in his nearby locality. This clearly indicates many people are searching for results without using the appropriate keywords.<\/p>\n<p>Hummingbird breaks this dismay by introducing Conversational Search concept- \u00a0allowing user to ask Google a question, as you would a friend, and it answers you using contextual and background knowledge (just like a real person would).<\/p>\n<p><b>Future with Hummingbird algorithm<\/b><\/p>\n<p>It will take little time to get familiar with the new methodology but it\u2019s an evolution of Google in elevating preference for quality content that address user\u2019s actual needs in their own natural language. In future, it is no doubt that Hummingbird will extend its wing in elevating the search experience to new level.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hummingbird Hummingbird is an entirely new updated search algorithm incorporating new technology combined with older features of the existing algorithms. It approaches search engine queries in an intelligent way that instead of looking at the individual words that match with the keywords of finding page, the algorithm aims to understand what the users intention was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-384","post","type-post","status-publish","format-standard","hentry","category-copywriting"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/posts\/384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/comments?post=384"}],"version-history":[{"count":6,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/posts\/384\/revisions"}],"predecessor-version":[{"id":594,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/posts\/384\/revisions\/594"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/media?parent=384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/categories?post=384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/tags?post=384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}