{"id":55,"date":"2008-09-26T12:55:00","date_gmt":"2008-09-26T16:55:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/copywriting-blog\/six-tips-to-write-outstanding-web-content\/"},"modified":"2012-09-21T02:43:07","modified_gmt":"2012-09-21T06:43:07","slug":"six-tips-to-write-outstanding-web-content","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/six-tips-to-write-outstanding-web-content\/","title":{"rendered":"Six tips to write outstanding web content"},"content":{"rendered":"

The steps for writing outstanding web content (some bloggers and webmasters refer to it as “flagship” or “staple” content) are:
Deciding the type of article (soft or hard news) and generating ideas for it.
Gathering facts and background information
Coming up with a winning angle
Writing the first draft
Polishing your writing
And finally, fine-tuning it to be distribution-friendly and optimizing it for both the search engines and the “social media” networks. <\/p>\n","protected":false},"excerpt":{"rendered":"

It seems like nowadays, anyone a computer and an internet connection can start a blog or website and slap together a few sentences to create “content”. However, creating outstanding website content that surfers actually crave, bookmark, share with friends and print out to take to bed, requires planning and taking a series of careful steps. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,4],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-content","category-seo-copywriting"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/posts\/55","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/comments?post=55"}],"version-history":[{"count":2,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/posts\/55\/revisions"}],"predecessor-version":[{"id":307,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/posts\/55\/revisions\/307"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/media?parent=55"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/categories?post=55"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/tags?post=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}