{"id":60,"date":"2008-10-16T23:35:00","date_gmt":"2008-10-17T03:35:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/copywriting-blog\/11-must-things-to-do-before-hiring-a-copywriter\/"},"modified":"2012-09-21T02:26:11","modified_gmt":"2012-09-21T06:26:11","slug":"11-must-things-to-do-before-hiring-a-copywriter","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/11-must-things-to-do-before-hiring-a-copywriter\/","title":{"rendered":"11 must things to do before hiring a copywriter!"},"content":{"rendered":"
If you’re considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.<\/div>\n
Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all – it’s your business, you know it best, and your image is critical. However, you’re wrapped up in your business every day. A good copywriter can see your business in a new light, draw out the key benefits of your products and services, and communicate that excitement to your clients and prospects.<\/div>\n
Working with a writer isn’t a complicated ordeal, however it will benefit you tremendously to become familiar with how the relationship typically works and ways to help the process move along smoothly. <\/div>\n
<\/div>\n
So, here are my top 11 tips on how to choose and work with a copywriter:<\/div>\n
<\/div>\n
Understand your mission beforehand.<\/div>\n
Develop a realistic schedule.<\/div>\n
Make sure the writer you hire has written for the medium you want.<\/div>\n
Experience within your industry isn’t always necessary.<\/div>\n
Ask for references, and contact them.<\/div>\n
Keep in mind that you get what you pay for.<\/div>\n
Work on more than a handshake.<\/div>\n
Give your writer background info at the start.<\/div>\n
Appoint one person as your project captain.<\/div>\n
Give constructive criticism.
Don’t discount chemistry.<\/div>\n","protected":false},"excerpt":{"rendered":"

If you’re considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all – it’s your business, you know it […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6],"tags":[],"class_list":["post-60","post","type-post","status-publish","format-standard","hentry","category-copywriting","category-creative-writing"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/posts\/60","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/comments?post=60"}],"version-history":[{"count":1,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/posts\/60\/revisions"}],"predecessor-version":[{"id":301,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/posts\/60\/revisions\/301"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/media?parent=60"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/categories?post=60"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/copywriting-blog\/wp-json\/wp\/v2\/tags?post=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}