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What is web analytics?

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What is web analytics?
 PostPosted: Wed Mar 05, 2008 1:04 am Reply with quote  

Joined: 14 Feb 2008
Posts: 15

The Web Analytics Association defines it as "the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and marketing initiatives."

Remember the days when you just had to wonder which half of your advertising was wasted because there was no way to fathom what worked and what didn't? Not any more! With web analytics, you can understand your visitors, traffic patterns, marketing campaigns, conversion dynamics and more. This tool can make it easy to fine tune your website and campaign performance to maximize your return on investment (ROI).
What is web analytics?
 PostPosted: Thu May 03, 2012 4:01 am Reply with quote  

Joined: 06 Jan 2012
Posts: 17
Location: Ahmedabad

Web analytics is the process of analyzing the behavior of visitors to a Web site.
 PostPosted: Mon May 14, 2012 6:04 am Reply with quote  

Joined: 14 May 2012
Posts: 4

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site.
 PostPosted: Thu May 17, 2012 6:14 am Reply with quote  

Joined: 20 Apr 2012
Posts: 12
Location: London

Google Analytics is a free service that provides statistics tracking and analysis service that allows webmasters to analyze traffic flow on a web site. Also webmasters can change the website according to the traffic flow. So Google analytic is very important service according to your site point of view.
 PostPosted: Mon Mar 25, 2013 5:52 pm Reply with quote  
  Richard Smith

Joined: 09 Feb 2011
Posts: 4

Hello Friends,

Web analytics is a component of online business that has been slowly gaining momentum over the last half-dozen years, one whose time, many say, has officially come, based on Google's acquisition of Urchin Software in 2005. In general terms, web analytics is the process of collecting data about the activities of people accessing your website (visitors)--how they found you, when they visited, what pages they looked at, what they bought or downloaded, and so on--and mining that data for information that can be used to improve said website.

Thanks and Regards
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