Yes, SEO is also very important to any website! If you don't have a great SEO professional or understand SEO then chances are your website is not being viewed with the right keywords.

Yes, I agree. Hard work but everyone wants to be seen on Google and not on the 10th page! We are past the point where everyone just wanted to have a website. Now everyone understands it is how the website ranks for particular keywords.

Good thing most of those things you listed can be improved!