On Page Optimization Activities

* Keyword Research & Analysis
* Competition Analysis
* Content Optimization
* Internal Linking structure Changes
* URL Structure Changes
* Site-map updating / creation
* Keyword URL Mapping

It is of two types:
1. On page SEO: worked on meta tags and errors.
2. Off page SEO: some tools and methods used to increase the ranking and traffic of a site.

It is providing a best place for the article which has been given by the author.