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Anchor text is the clickable text in a hyperlink. The anchor text is also identified as the link title. An exact match anchor text has the same keywords tinted as the targeted keyword of a web page. Anchor texts are one of the many signals search engines use to decide the topic of a web page, and can direct to an internal or external web page.

Anchor text is the clickable text in a hyperlink that is displayed on a website and once we click on it we will be directed to another page.

Anchor text is the actual text on a link to your web site. Instead of a link on a web site saying 'click here' and linking to your site, or simply listing your web site name ideally you have text that describes what's on your site.

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text.

Clickable Text in hyperlink.