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Small initial investment
Set your own budget
PPC advertising levels the playing field
Instant gratification
Real-time “trackability”
National exposure
Increase local visibility
Honest-to-goodness marketing

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a charge each time one of their ads is clicked. Fundamentally, it’s a way of buying visits to your site, rather than attempting to be paid those visits organically.