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CRM stands for Customer Relationship Management that refers to strategies, practices, and technologies most of the business organizations use to manage, monitor, and analyze interaction with the customer with the objective to improve the relationship with the customers and increase sales growth.

Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving.