Taking My Site to the Next Level

[werror]

hello all, when you have semi-optimized your site for a few keywords and you are maintaining a steady number of uniques per month for the past 3 months, what should you do?

A. Focus on existing keywords and get within top 3 of serps
B. Try and target new keywords and focus your efforts there
C. Try and focus on how to create viral marketing.

Any quality feedback would be great!
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[siteadmin]

I would recommend first to find way to improve conversion if you are getting good conversion with your visitors you can focus more targeted and broader phrases and Search engine optimize your site.