SEO Process
Posted: Wed Mar 18, 2009 6:07 am
The Search Engine Optimization process is not simple and easy to conduct as opposed to what most people think. It involves a lot of organized approach, project management and dedication. In this article I'll be focusing in organic SEO.
Organic Search Engine Optimization is the SEM term for unpaid high ranking results on search engines. Organic, also known as natural SEO, is juxtaposed with Pay Per Click advertising campaigns. The latter SEM method involves the bidding for keywords and acquiring space at the search engine result pages. It is rather costly, yields immediate results and is short term in nature. The organic SEO method, however, involves complete optimization of the company's Website and long term investment in building up towards top search engine results. These results are not overnight, but are long lasting. The bottom line points at the long term effect of organic SEO over the short term PPC effects. A professional organic search engine organization firm specializes in such field.
Anyway, here are the processes:
1. Web Site Analysis - involves content, structure and traffict
2. Objective Setting and GAP Analysis - The difference between what is needed and what is available. The difference between where you are and where you want to be.
3. Keyword Research and Optimization - customer, search engine and competition inputs.
4. Website Optimization - site navigation, tabs and images.
5. Submission - search engine, articles, press releases and directories.
6. Link Building and Optimization - with relevant and high ranking sites.
7. Reports - position, submission, links and keyword rankings.
8. Analytics and Action Plan - plan evaluation, strategy and review.
9. Repeat steps 3 to 8 again.
Of course these are not enough to be successful. Consider on-site optimization like seo web design, and if needed seek professional help to get the best managed hosting solutions.
Organic Search Engine Optimization is the SEM term for unpaid high ranking results on search engines. Organic, also known as natural SEO, is juxtaposed with Pay Per Click advertising campaigns. The latter SEM method involves the bidding for keywords and acquiring space at the search engine result pages. It is rather costly, yields immediate results and is short term in nature. The organic SEO method, however, involves complete optimization of the company's Website and long term investment in building up towards top search engine results. These results are not overnight, but are long lasting. The bottom line points at the long term effect of organic SEO over the short term PPC effects. A professional organic search engine organization firm specializes in such field.
Anyway, here are the processes:
1. Web Site Analysis - involves content, structure and traffict
2. Objective Setting and GAP Analysis - The difference between what is needed and what is available. The difference between where you are and where you want to be.
3. Keyword Research and Optimization - customer, search engine and competition inputs.
4. Website Optimization - site navigation, tabs and images.
5. Submission - search engine, articles, press releases and directories.
6. Link Building and Optimization - with relevant and high ranking sites.
7. Reports - position, submission, links and keyword rankings.
8. Analytics and Action Plan - plan evaluation, strategy and review.
9. Repeat steps 3 to 8 again.
Of course these are not enough to be successful. Consider on-site optimization like seo web design, and if needed seek professional help to get the best managed hosting solutions.