{"id":177,"date":"2013-05-06T12:29:29","date_gmt":"2013-05-06T12:29:29","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/google-products-blog\/?p=177"},"modified":"2016-08-19T13:10:08","modified_gmt":"2016-08-19T13:10:08","slug":"tips-to-improve-your-google-shopping-data-feed","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/google-products-blog\/tips-to-improve-your-google-shopping-data-feed\/","title":{"rendered":"Tips to improve your Google shopping data feed"},"content":{"rendered":"

Over the period of time, Google shopping has experienced a number of changes. Having had several name changes like Froogle, Google Base, Google Product Search and Google shopping, there is one thing that has stood the test of time and that is, it still continues to act as a remarkable way for internet marketers to drive free qualified traffic to ecommerce storefronts. <\/b><\/p>\n

Following are some of the tricks and strategies that can help you make most effective use of your Google Shopping data feed.<\/p>\n

Optimized usage of descriptions, categories, page titles and other attributes :<\/b><\/span><\/p>\n

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Shipping costs – <\/b>in view of the fact that online shopping can be expensive for consumers, internet shoppers have turned out to be smart deal-finders. Hence, it is good to include shipping cost and other basic information with the product listings, because customers get crabby if they come to know that the cost of the items ordered is cheaper than the shipping cost during the checkout process.<\/p>\n

Google Product Category and Product Type \u2013 <\/b>though products are ranked based on category and type including information like product type, its category will get your products indexed faster.<\/p>\n

Unique product descriptions \u2013 <\/b>exclusive description about the product actually works. Instead of copying and pasting the product information provided by the manufacturer, it is good to write one.<\/p>\n

Page titles (70 characters or less) \u2013<\/b> since page titles continue to exist as a vital ranking factor like page descriptions it is good to include keywords, product type and category information within the page title text if possible, however keep it under 70 characters.<\/p>\n

High-quality product images \u2013 <\/b>consumers like to see visually what they are buying so it is good to include high-quality product images that will help enhance your conversions.<\/p>\n

Frequent updation and tests of data feeds :<\/span>
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Google always welcomes frequently-updated information for this reason; the merchant should always make sure that the product listings are accurate. Be it a price change, shipping cost change or any significant change to a product description, every time when a change crops up, it is good to update your data feed.<\/p>\n

Consume Every Unique Identifier for Comparison Tables :<\/strong><\/span><\/p>\n

Following are the three different unique product identifiers merchants which should be included in the data feed:<\/p>\n