{"id":103,"date":"2008-04-22T02:54:00","date_gmt":"2008-04-22T06:54:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/link-building-blog\/link-exchanging-explained\/"},"modified":"2012-09-24T03:29:43","modified_gmt":"2012-09-24T07:29:43","slug":"link-exchanging-explained","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/link-building-blog\/link-exchanging-explained\/","title":{"rendered":"Link Exchanging Explained"},"content":{"rendered":"<div align=\"justify\">When internet was in its early stages, links were used in a very straight forward way to help visitors find pertinent information through one&#8217;s website. However, as the importance of links enlarged due to run for search engine optimization, links have since been used to help webmasters as a substitute of visitors.<\/p>\n<p>When the Google came up with its concept of Page Rank as a method of website all sites were classified based on their importance and relevance. By Google&#8217;s logic, the importance of a site increases by links that point to it, and the importance is directly relative to the significance of the pointing site. As a result Google&#8217;s ranking algorithm lends important weight to this ratio, affecting the search engine results.<\/p>\n<p>Links to other websites is critical to any existing website and especially so for new sites to find traffic. Link partnering is important for the following reasons:<\/p>\n<li>Getting traffic from inbound and back links<\/li>\n<li>Improving Search Engine Exposure<\/li>\n<li>To obtain back links<\/li>\n<li>One way Links<\/li>\n<li>Reciprocal Links<\/li>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When internet was in its early stages, links were used in a very straight forward way to help visitors find pertinent information through one&#8217;s website. However, as the importance of links enlarged due to run for search engine optimization, links have since been used to help webmasters as a substitute of visitors. When the Google [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-103","post","type-post","status-publish","format-standard","hentry","category-link-building"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/comments?post=103"}],"version-history":[{"count":1,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/103\/revisions"}],"predecessor-version":[{"id":1001,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/103\/revisions\/1001"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/media?parent=103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/categories?post=103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/tags?post=103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}