For the past two years, Google has been updating its algorithm and has reframed with many changes. Despite the updates, link building still plays an important role in your site\u2019s rankings. The only new is the strategy that we use to build backlinks. Link building is one of the most powerful criteria that determine your website visibility on search result.<\/p>\n
In the present epoch of Google updates, the right link building has a Herculean effect on the organic traffic yet to come. Negative link building strategies can wipe off your site\u2019s visibility from Google.
\nHere are some of the Link building advices by Matt Cutt\u2019s to stay on the good side of Google. Following these guidelines can help you to survive long within Google\u2019s strict guidelines.<\/p>\n
Sometimes you need to change the URL when you are moving to a new domain or simply while changing its appearance in search results. There are no issues if the page does not have any backlinks. In case if the page has huge backlinks and brings a significant amount of traffic, using 301 redirect is the best solution to curtail down the damage caused by modifying the URL.<\/p>\n
A 301 redirect automatically directs users from the old URL to the new one thereby preserving the link juices you had from inbound links pointing to the old URL. So it is always safe to use a 301 redirect to gain the power of your old URL, says Matt Cutt.<\/p>\n
Link building works great when done right. Building backlinks through unnatural way has the ability to harm your site to a wide extent that it takes years for you to recover. Google penguin update was made mainly to penalize sites that build backlinks just to boost their sites through unnatural ways.<\/p>\n
The Penguin update of Google has vanished a number of sites from the face of Google for building inbound links in an unnatural way. Google has crushed a number of link networks that offers paid links to users. Matt Cutt recently let everyone know that Google is penalizing sites that build links violating Google algorithms.<\/p>\n
Build links that give long term visibility in Google and not the one that vanishes away your site from the face of Google.<\/p>\n
Sometimes during your link building campaign you might unknowingly get linked to low quality sites. In certain situations, to minimize the damage you can use Google\u2019s disavow tool to unlink your site from those low quality sites. Matt cut says once you have identified the backlinks that points from a low quality site go ahead and use the disavow tool whenever you want. He has also mentioned that disavowing all the low quality sites won\u2019t fix all your issues. You should try some alternate ways to remove all those links manually by approaching assistance from a webmaster. The more effort you put to remove the bad backlinks, the more it helps to recover from Google\u2019s penalty.<\/p>\n
In recent years, \u2018Guest Blogging\u2019 being one of the natural ways of building backlinks, is acquiring more popularity among the website owners. This became the reason for many issues to emerge. It has become too popular that it has made Google to take a notice of everything that you do too much.
\nMatt Cutt says, to stay on the safer side of Google, \u2018Guest Blogging\u2019 should be moderated.
\nIt means you should not rely completely on this to build backlinks for your site; instead your link building should be as diverse as possible.<\/p>\n
\nThe certain things listed below need more attention when it comes to \u2018Guest Blogging\u2019:<\/p>\n
\n\u2022\u00a0\u00a0 \u00a0Verify that the guest post site is a high quality site.<\/em> \nWhen done moderately with attention \u2018Guest Blogging\u2019 will have no chances to harm your site.<\/p>\n","protected":false},"excerpt":{"rendered":" For the past two years, Google has been updating its algorithm and has reframed with many changes. Despite the updates, link building still plays an important role in your site\u2019s rankings. The only new is the strategy that we use to build backlinks. Link building is one of the most powerful criteria that determine your […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,20],"tags":[],"class_list":["post-1079","post","type-post","status-publish","format-standard","hentry","category-link-building","category-search-engine-optimization"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/1079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/comments?post=1079"}],"version-history":[{"count":9,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/1079\/revisions"}],"predecessor-version":[{"id":1088,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/1079\/revisions\/1088"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/media?parent=1079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/categories?post=1079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/tags?post=1079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u2022\u00a0\u00a0 \u00a0Guarantee that your guest post content is cent percent original and worthy to the readers.<\/em>
\n\u2022\u00a0\u00a0 \u00a0Be sure of using natural anchor text to get backlinks to your site.<\/em><\/p>\n